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# Heart-Shaped Customizable Pizza
Papa John's Has Brought Back Its Valentine's Day Special Pizza

By Colin Smith | Published 2022-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heart-shaped-pizza
References: [brandeating](https://www.brandeating.com/2022/01/heart-shaped-pizza-returns-to-papa-johns-for-valentines-day-2022.html) & [papajohns](http://www.papajohns.com)

[Papa John's](https://www.trendhunter.com/trends/football-pizza), the American fast-food pizza chain, has brought back its Valentine's Day special, which is a customizable heart-shaped pizza. This pizza costs only $11.99 USD and is available in one size only, which fits between the brand's medium and large sizes.

The pizza itself comes with the standard toppings of cheese, tomato sauce, and pepperoni, as well as one additional topping selectable by the customer. This could be a meat-based topping such as sausage or a "fruits and vegetables" topping, such as pineapple slices.

The heart-shaped pizza will be available from February 7th to February 14th, 2022. For convenient travel, the heart-shaped pizza at Papa John's [will not come pre-cut into slices](https://www.trendhunter.com/trends/papa-dippa), mainly because the shape does not lend itself well to even slices.

Image Credit: Papa John's

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 7% | Activity: 10% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Customizable Pizza Offerings:** Papa John's customizable heart-shaped pizza offers an opportunity for pizza chains to expand their customizable offerings.
- **Holiday-themed Food Items:** Holiday-themed food items such as Papa John's Valentine's Day heart-shaped pizza provide an opportunity for brands to create exclusive products that appeal to customers.
- **Convenient Food Packaging:** The decision not to pre-cut the heart-shaped pizza at Papa John's offers an opportunity for brands to create convenient food packaging options that are better suited for unique food shapes.

### Industries Being Reshaped

- **Fast Food:** Fast food chains have an opportunity to offer holiday-themed menu items and expand their customizable options.
- **Food Retail:** Creating unique and exclusive holiday-themed food items can attract customers to food retailers during holiday periods.
- **Food Packaging:** Creating convenient and practical food packaging options for uniquely-shaped foods can improve the customer experience and set brands apart in the food packaging industry.

## Related on Trend Hunter

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