# Romantic Heart-Shaped Macarons Trader Joe's Created Heart Shaped Macarons for Valentine's Day By Katherine Pendrill | Published 2021-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-shaped-macarons References: [traderjoes](https://www.traderjoes.com/digin/post/heart-shaped-macarons) With Valentine's Day just around the corner, Trader Joe's has created new Heart Shaped Macarons that put a romantic twist on everyone's favorite French cookie. Macrons are a classic French dessert that almost always consists of two round meringues sandwiching a ganache, buttercream, or jam filling. However, Trader Joe's festive version features heart-shaped cookies made in a fine Belgian bakery. "Each box offers four white, vanilla crème Macarons with strawberry filling and four pink, raspberry Macarons with raspberry crème filling, making them perfect for a V-Day dessert platter," Trader Joe's explains. With many people spending Valentine's Day at home this year, Trader Joe's new Heart Shaped Macarons are a perfectly sweet treat that just about anyone can enjoy. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heart-shaped Desserts:** Entrepreneurs can innovate by creating more heart-shaped dessert varieties. - **Specialty Baked Goods:** Entrepreneurs looking to differentiate their baked goods can specialize in heart-shaped goods for different occasions. - **Holiday Themed Treats:** Entrepreneurs can cater to various holidays by creating themed treats for people to enjoy on special occasions. ### Who This Affects Most - **Bakery:** Bakeries can add heart-shaped desserts to their offerings during Valentine's Day and other occasions to diversify their product lineup. - **Specialty Food:** Specialty food companies can create heart-shaped specialty desserts that are unique to their brand. - **Retail:** Retailers can target holiday shoppers by offering holiday-themed treats like heart-shaped desserts that can be enjoyed with loved ones. ## Related on Trend Hunter - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md) - [Caramel-Filled Chocolate Hearts](https://www.trendhunter.com/trends/dark-chocolate-caramel-hearts.md) - [Frozen Macaron Desserts](https://www.trendhunter.com/trends/raspberry-vanilla-blueberry-macarons.md) - [Summer Fruit-Flavored Macarons](https://www.trendhunter.com/trends/watermelon-peach-macarons.md) - [Colorful Heart-Shaped Sprinkles](https://www.trendhunter.com/trends/trader-joes-valentine-sprinkle.md) - [Valentine's Macaron Boxes](https://www.trendhunter.com/trends/laduree-canada.md) - [Soft Heart-Shaped Cheeses](https://www.trendhunter.com/trends/coeur-de-neufchtelenbray.md) - [Boozy French Cookies](https://www.trendhunter.com/trends/boozy-macarons.md) - [Valentine's Day Treat Launches](https://www.trendhunter.com/trends/laduree-india.md)