# Valentines Marketing Hits Food Heart-Shaped Salmon Filets By Cowbag | Published 2008-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-shaped-food-1-salmon-filets References: [selfridges](http://www.selfridges.com/index.cfm?page=1158&articleID=8697&artname=VALENTINES) It is a massive pet peeve of mine that around Valentines day almost EVERYTHING involves hearts. However, when I discovered that the [Royal Fishmongers](https://www.trendhunter.com/trends/airbourne-reserve) are serving up heart-shaped fish fillets, I just had to share it. It is so ridiculous, it's cool. Of course it would be pretty easy to make your own if you didn't mind the wastage. And, to be fair, being able to buy [heart-shaped salmon fillets](https://www.trendhunter.com/trends/surf-and-turf1) is a new one of me. Is it just the UK that has an obsession with hearts, or does this happen worldwide in February? ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Heart-shaped Food:** There is a trend in creating heart-shaped food, which creates a market for unique and unusual kitchen gadgets. - **Valentine's Day Marketing:** Companies can capitalize on Valentine's Day by creating themed products that appeal to the romantic spirit of the holiday. - **DIY Valentine's Day Gifts:** With the trend of heart-shaped food on Valentine's Day, individuals can create DIY gifts by using unique ingredients or kitchen tools. ### Sectors Adopting This - **Food Industry:** The food industry can expand their product line by creating heart-shaped food products targeted for Valentine's Day. - **Kitchenware Industry:** Kitchenware companies can develop unique tools that create heart-shaped food products for consumers to prepare for Valentine's Day. - **Retail Industry:** Retailers can capitalize on Valentine's Day by creating special themed items, particularly ones related to heart-shaped food products. ## Related on Trend Hunter - [Sardine-Shaped Dark Chocolates](https://www.trendhunter.com/trends/sardineshaped-dark-chocolates.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Local Seafood Meal Kits](https://www.trendhunter.com/trends/fresh-ideas-start-here.md) - [Valentine's Day Sushi Specials](https://www.trendhunter.com/trends/sushi-date.md) - [Heart-Shaped Chicken Nuggets](https://www.trendhunter.com/trends/kirkwood-heart-shaped-chicken-nuggets.md) - [Heart-Shaped Functional Treats](https://www.trendhunter.com/trends/lovestruck-lamb.md) - [Valentine's Beef Jerky Hearts](https://www.trendhunter.com/trends/meathearts.md) - [Romantic Poke Bowls](https://www.trendhunter.com/trends/irresistible-valentines-day-offer.md) - [Heart-Shaped Praline Chocolate Gifts](https://www.trendhunter.com/trends/guylian-love-pralin-hearts.md)