# Retro Valentine's Chocolate Boxes See's Candies Created a Special Heart-Shaped Chocolate Box By Laura McQuarrie | Published 2021-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-shaped-chocolate-box References: [prnewswire](https://www.prnewswire.com/news-releases/sees-candies-releases-two-new-treats-inspired-by-the-season-of-love-301214620.html) & [sees](https://www.sees.com/) [See's Candies](https://www.trendhunter.com/trends/sees-candies-advent-calendar) created a special [heart-shaped chocolate box](https://www.trendhunter.com/trends/guylian-love-pralin-hearts) that puts a modern spin on a classic design. According to the [James Beard Foundation](https://www.trendhunter.com/trends/icons-programs), it was in 1861 that the first heart-shaped box of chocolates for Valentine's Day was introduced. As such, 2021 marks the 160th anniversary of heart-shaped Valentine's Day boxes, as well as the 100th anniversary of See's Candies. The Centennial Heart Tin is printed with a story inside of its lid that shares details about the 50s-inspired artwork adorning the collectible packaging. The Centennial Heart Tin was inspired by 1950s wrapping paper used in-store by See's Candies and it contains an assortment of decadent chocolates, including the all-new Milk Raspberry Heart Truffle. This decadent treat pays tribute to 100 Valentine's Days with Sees with signature milk chocolate, berry buttercream and dark chocolate chip pieces. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Heart-shaped Valentines Boxes:** Opportunity for companies to create unique, modern designs for a classic Valentines Day tradition. - **Collectible Packaging:** Creating collectible packaging can add value to a product and provide an opportunity for limited edition releases. - **Anniversary Celebrations:** Celebrating major milestones or anniversaries can provide opportunities for product special editions and marketing. ### Sectors Adopting This - **Chocolate and Confectionery Manufacturing:** There is potential for innovation in product design, packaging, and flavors in the chocolate and confectionery industry. - **Retail:** In-store displays and promotions can be created around limited edition or commemorative products to increase sales and customer engagement. - **Printing and Packaging:** Creating unique, eye-catching packaging that complements a product can provide opportunities for companies in the printing and packaging industry. ## Related on Trend Hunter - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md) - [Limited-Edition Heart-Shaped Chocolate Bites](https://www.trendhunter.com/trends/heartshaped-chocolate-bites.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md)