# Socially Supportive Sport Trackers The 'Tushi Pal' Heart Rate Fitness Tracker Supports Artisans By Michael Hemsworth | Published 2016-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-rate-fitness-tracker References: [indiegogo](https://www.indiegogo.com/projects/fitness-tracker-that-combines-tradition-and-design-health--3) The 'Tushi Pal' is a heart rate fitness tracker that will help to provide users with a bevy of smart features, while also giving back to Indigenous communities in order to support artisans. Each 'Tushi Pal' comes packaged in a handwoven case that is made by a skilled Mayan artisan that is created in partnership with Taller Maya that works in collaboration with the [World Fair Trade Organization](https://www.trendhunter.com/trends/aidriven-fitness-solution). The 'Tushi Pal' heart rate fitness tracker works to provide 24/7 optical heart rate monitoring as well as the ability to track and record various stages of exercise. The 'Tushi Pal' senses various gestures, offers remote photo capturing capabilities, can offer call and message integration, and even helps to [track your sleep](https://www.trendhunter.com/trends/self-sport). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Socially Supportive Sport Trackers:** The integration of social impact initiatives into fitness trackers to support artisans and indigenous communities. - **Smart Features for Fitness Trackers:** The inclusion of features such as 24/7 heart rate monitoring, exercise tracking, gesture control, and sleep tracking in fitness trackers. - **Collaboration with Artisans:** Partnerships with skilled artisans to create handwoven packaging for fitness trackers, promoting sustainability and fair trade. ### Who This Affects Most - **Fitness Tracker Industry:** The integration of social impact initiatives and advanced features into fitness trackers to attract socially conscious consumers. - **Artisan Industry:** Collaboration opportunities for artisans to create unique and sustainable packaging for various product categories. - **Fair Trade Industry:** Partnerships with fair trade organizations to support artisans and indigenous communities, while promoting ethical sourcing and manufacturing. ## Related on Trend Hunter - [Smart Recovery Health Wearables](https://www.trendhunter.com/trends/pal-wearable.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Wearable Fitness Tracker Concepts](https://www.trendhunter.com/trends/allai-wearable1.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Subtle Ultra-Advanced Health Wearables](https://www.trendhunter.com/trends/whoop-50.md) - [Trainer-Approved Fitness Trackers](https://www.trendhunter.com/trends/itouch-air-4-jillian-michaels-edition.md) - [Multipurpose Health-Monitoring Watches](https://www.trendhunter.com/trends/fitvii-health-watch.md) - [User-Powered Health Trackers](https://www.trendhunter.com/trends/bheart.md) - [Fitness-Tracking Smart Rings](https://www.trendhunter.com/trends/ultrahuman-ring-1.md)