# Supercar Heartbeats Lamborghini Murcielago Superveloce Shows The Art Of Speed By Vincent Salera | Published 2009-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heart-pounding-commercials-lamborghini-shows-you-the-art-of-speed References: [adsoftheworld](http://adsoftheworld.com/media/tv/lamborghini_the_art_of_speed) The latest commercial for the new Lamborghini Murciélago Superveloce is an absolute thrill ride for any fan of the classic [Italian sports car](https://www.trendhunter.com/trends/automobili-lamborghini-x-silver-cross-reef-al-arancio). I just love the [heart pounding sounds](https://www.trendhunter.com/trends/esavox) as the numbers begin to decrease from 10 on the road. I am sure there are several young men out there salivating over this teaser ad. Spectacular work! The commercial was created by advertising agency Philipp und Keuntje, Hamburg, Germany with creative direction by Jo Marie Farwick, Diether Kerner and Alexander Norvilas. The copy was written by Dennis Krumbe. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxury Supercar Marketing:** Opportunity for disruptive innovation in creating captivating and immersive marketing campaigns for luxury supercars. - **Audio Engineering:** Potential for disruptive innovation in developing advanced and realistic sound effects for automotive advertisements. - **Sports Car Enthusiast Community:** Opportunity for disruptive innovation in creating online platforms and communities for sports car enthusiasts to connect and share their passion. ### Where This Applies - **Automotive Advertising:** Potential for disruptive innovation in creating innovative and attention-grabbing advertisements for automotive brands. - **Sound Technology:** Opportunity for disruptive innovation in developing cutting-edge audio technologies for various applications, including automotive advertising. - **Social Media and Networking:** Potential for disruptive innovation in leveraging social media platforms and online communities to connect and engage with sports car enthusiasts. ## Related on Trend Hunter - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Supercar-Inspired Luxurious Villas](https://www.trendhunter.com/trends/tierra-viva.md) - [Italian V12 Supercars](https://www.trendhunter.com/trends/revuelto.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Stealth Racer Designs](https://www.trendhunter.com/trends/lamborghini-f1-concept.md) - [Entry-Level V10-Equipped Supercars](https://www.trendhunter.com/trends/lamborghini-huracn-tecnica.md)