# Romantic Public Art Installations The 'Heart of Hearts' Installation Celebrates Valentine's Day By Katherine Pendrill | Published 2016-02-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/heart-of-hearts References: [timessquarenyc.org](http://www.timessquarenyc.org/times-square-arts/projects/at-the-crossroads/heart-of-hearts/index.aspx) & [newyork.cbslocal](http://newyork.cbslocal.com/2016/02/09/valentines-day-art-times-square/) The 'Heart of Hearts' exhibit is the latest addition to New York City's iconic Times Square. For the past eight years, the Times Square Alliance has chosen a [romantic art installation](https://www.trendhunter.com/trends/craig-karl2) to celebrate Valentine's Day. This year's winning design is a series of 10-foot tall golden hearts that adds a touch of romance to the popular tourist destination. The Heart of Hearts exhibit was designed by the architectural collaboration Collective–LOK. The installation itself consists of twelve [golden, mirrored hearts](https://www.trendhunter.com/trends/heartbreak-crystal) that create a type of pavilion in the middle of Times Square. Within the ring, there are six diamond-shaped [kissing booths](https://www.trendhunter.com/trends/sweethearts-retreat) that provide a measure of privacy in the public space. The mirrored exterior of the hearts creates a kaleidoscopic effect that is intended to dissolve the boundaries between the act of viewing and performing. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Public Art Installations:** Disruptive innovation opportunity: Explore the use of technology in public art installations to create interactive and immersive experiences. - **Valentine's Day Celebrations:** Disruptive innovation opportunity: Develop unique and personalized experiences for couples during Valentine's Day, incorporating elements of surprise and delight. - **Privacy-enhancing Public Spaces:** Disruptive innovation opportunity: Design innovative public spaces that offer a balance between privacy and being part of a vibrant community, appealing to individuals seeking solitude within busy urban environments. ### Sectors Adopting This - **Art Installations:** Disruptive innovation opportunity: Combine traditional art forms with technology to create captivating and interactive installations that engage viewers in new and unexpected ways. - **Tourism and Hospitality:** Disruptive innovation opportunity: Develop unique and immersive tourist experiences centered around public art installations to attract and engage visitors in a distinct way. - **Urban Planning and Design:** Disruptive innovation opportunity: Incorporate privacy-enhancing elements in urban design to create public spaces that cater to the individual's need for solitude and relaxation in crowded cities. ## Related on Trend Hunter - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Temporary Public Art Installations](https://www.trendhunter.com/trends/flower-market-20.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md) - [Eclipse-Themed Rooftop Artworks](https://www.trendhunter.com/trends/arc-zero.md) - [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md)