# Golden Caribbean Rum Blends Rolling Fork Unveils the New Small-Batch Rum, 'Heart of Gold' By Kanesa D | Published 2024-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-of-gold References: [bevnet](https://www.bevnet.com/spirits/2024/rolling-fork-launches-heart-of-gold-small-batch-rum) & [rollingforkrum](https://rollingforkrum.com/)  [Rolling Fork](https://www.trendhunter.com/trends/berenstein-bear), a Louisville, Kentucky-based distillery, is launching a new [small-batch rum](https://www.trendhunter.com/trends/maverick-distilling1) called '[Heart of Gold](https://www.trendhunter.com/trends/myfitstrip).' Boasting a composition of four lightly aged rums from Barbados and Jamaica, this versatile spirit contains 50.5% alcohol by volume and was created with cocktail-making applications in mind. Decorated with a stunning bold blue label, the 'Heart of Gold' rum can be purchased in all Rolling Fork markets. “We think bartenders and consumers are going to love having a new option for rum-based cocktails,” says Rolling Fork Co-founder Jordan Morris. “Heart of Gold has a great balance of citrus and berry fruits and subtle vanilla with a finish of mild baking spice and tasty brown sugar. This is a well-rounded cocktail rum that can hold its own with mixers and create high-quality cocktails at a reasonable price.” Image Credit: Rolling Fork ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 31% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Small-batch Rum:** The launch of 'Heart of Gold' showcases the growing trend of small-batch rum production, catering to the demand for unique and artisanal spirits. - **Craft Cocktails:** The creation of 'Heart of Gold' highlights the increasing trend of consumers seeking craft cocktails with high-quality ingredients for a more refined drinking experience. - **Flavor Exploration:** The composition of 'Heart of Gold,' blending aged rums from Barbados and Jamaica with citrus, berry fruits, vanilla, baking spice, and brown sugar, reflects the current trend of consumers exploring unique and adventurous flavor profiles in their spirits. ### Sectors Adopting This - **Craft Distilleries:** Craft distilleries can tap into the small-batch rum trend by creating their own unique offerings, allowing them to cater to the growing demand for artisanal spirits. - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the popularity of craft cocktails by developing and marketing high-quality mixers that complement small-batch rums like 'Heart of Gold.' - **Hospitality and Tourism:** Hotels, bars, and restaurants can attract customers looking for unique flavor experiences by incorporating small-batch rums like 'Heart of Gold' into their craft cocktail menus, offering a memorable and distinctive drinking option. ## Related on Trend Hunter - [Limited-Production Bourbon Series](https://www.trendhunter.com/trends/limitedproduction-bourbon.md) - [Ultra-Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/rolling-fork-spirits.md) - [High-End Artisanal Rums](https://www.trendhunter.com/trends/artisanal-rum.md) - [90s Jamaican Rum Collections](https://www.trendhunter.com/trends/hearts-collection-1998.md) - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md) - [Immersive Spiced Rums](https://www.trendhunter.com/trends/kraken-gold-spiced-rum.md) - [Approachable Rum Spirits](https://www.trendhunter.com/trends/fairfields-rum-of-the-americas.md) - [25-Year-Old Jamaican Rums](https://www.trendhunter.com/trends/appleton-estate-1.md) - [Small-Batch American-Made Rums](https://www.trendhunter.com/trends/maverick-distilling1.md)