# Heart Note Fragrances AFFINESSENCE’s Heart Notes Collection Celebrates Floral, Fruity Accords By Laura McQuarrie | Published 2024-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heart-notes-collection References: [fragrantica](https://www.fragrantica.com/news/AFFINESSENCE-Top-Note-Collection-Rose-Reglisse-and-Safran-Neroli-20922.html) & [affinessence](https://www.affinessence.com/en/heart-notes-collection-2/)  After releasing six fragrances with the Base Notes collection and three fragrances with the Top Notes collection, AFFINESSENCE is continuing its exploration of scent with the [Heart Notes](https://www.trendhunter.com/trends/golf-wang-and-clarks) collection. Heart notes, the middle layer of perfumes that emerge after the top notes fade, form the core of the fragrance and last longer to define its overall character. Rose Réglisse and Safran Néroli expressly focus on the allure of [floral and fruity accords](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum). While Rose Réglisse plays with the bold, sweet spiciness of licorice and anise, lush litchi, Grasse rose, magnolia and a delicate, powdery finish of violet, Safran Néroli captivates by pairing its titular notes of [saffron and neroli](https://www.trendhunter.com/trends/taif-rose-cologne-intense) with black tea, honey, davana and ylang-ylang. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 18% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Middle-layer Fragrance Focus:** By spotlighting the heart notes, perfumers can create unique scent signatures that distinguish their brand from top-note-driven competitors. - **Floral-fruity Accord Innovation:** Combining unexpected ingredients like litchi and licorice in fragrance formulations opens the door for novel blends that appeal to niche markets. - **Extended Longevity Scents:** Emphasizing heart notes in perfumes caters to consumers seeking longer-lasting fragrances that maintain their essence throughout the day. ### Sectors Adopting This - **Luxury Fragrance:** The use of sophisticated heart notes can elevate a brand's prestige and attract premium customers looking for high-quality scents. - **Natural Ingredients:** Sourcing exotic botanicals like Grasse rose and ylang-ylang can boost the appeal of fragrances aimed at eco-conscious consumers. - **Niche Perfume Market:** Creating bold, unconventional scents using diverse ingredients such as black tea and honey addresses the growing demand for unique and personalized perfumes. ## Related on Trend Hunter - [Herbaceous Floral Fragrances](https://www.trendhunter.com/trends/aesops-aurner.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Citrus-Forward Eau De Parfums](https://www.trendhunter.com/trends/fragaby-collection.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md)