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# CBD Heart-Healthy Coffees
Vera Roasting's Wellness Blend Coffee is Infused with CBD & Resveratrol

By Laura McQuarrie | Published 2019-08-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heart-healthy-coffee
References: [nosh](https://www.nosh.com/food-wire/2019/vera-roasting-grows-line-of-resveratrol-and-cbd-infused-coffees/) & [veraroasting](https://veraroasting.com/wellness-blend-cbd-coffee)

Vera Roasting Company is expanding its portfolio of CBD-infused coffee with a new heart-healthy coffee that features resveratrol—which is better known as the antioxidant-rich plant compound found in red wine. A 12-ounce bag of the organic Wellness Blend Coffee is infused with 300 milligrams of CBD, featuring a slightly higher dosage than its other offerings. Previous, the brand introduced a CBD-infused coffee in the same bag size with just 120 milligrams of CBD and this new product is set to cater to a growing demand for products infused with cannabidiol.

The Wellness Blend Coffee boasts a base of [organic Arabica coffee beans](https://www.trendhunter.com/trends/light-roast-blend) sourced from Guatemala that is enriched with CBD and resveratrol as part of a patented infusion process. Thanks to its unique qualities, a cup of this coffee provides roughly 10 to 15 milligrams of CBD.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 53% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Cbd-infused Beverages:** Opportunity for companies to develop and market more CBD-infused beverages, catering to the growing demand for cannabidiol products.
- **Functional Food and Beverages:** Disruptive innovation opportunity to create functional food and beverages that combine health-enhancing properties, such as CBD and resveratrol.
- **Wellness-focused Coffee:** Opportunity for coffee companies to create wellness-focused blends that incorporate beneficial compounds like CBD and resveratrol for health-conscious consumers.

### Where This Applies

- **Beverage Industry:** Disruptive innovation opportunity for the beverage industry to explore and capitalize on the growing market for CBD-infused beverages.
- **Health and Wellness Industry:** Opportunity for the health and wellness industry to develop and promote functional food and beverages that offer added health benefits with ingredients like CBD and resveratrol.
- **Coffee Industry:** Disruptive innovation opportunity for the coffee industry to tap into the wellness-focused market by creating coffee blends that incorporate CBD and other health-enhancing compounds like resveratrol.

## Related on Trend Hunter

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- [De-Alcoholized CBD-Infused Wines](https://www.trendhunter.com/trends/cbdinfused-wines.md)
- [Herbal CBD Oils](https://www.trendhunter.com/trends/herbal-cbd-oils.md)
- [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md)
- [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md)
