# Award-winning Fashion Applications The Hearst Fashion Hack Drobe Tool Took Home First Place By Jordy E | Published 2013-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heart-fashion-hack-drobe References: [fashionotes](http://www.fashionotes.com/content/2013/02/hearst-strives-to-bridge-gap-between-fashion-technology/) & [mashable](http://www.mashable.com/2013/02/11/fashion-hackathon/) The [Hearst](https://www.trendhunter.com/trends/arcade) Fashion Hack Drobe application was deemed the official winner of the competition. The publishing house called upon tech enthusiasts to produce a breakthrough smartphone tool that could relay current style in an interactive manner. Drobe delivers a chic [mix and match forum](https://www.trendhunter.com/trends/clobber-ai) as it pairs ensembles with one another. Users can tamper with the ensembles displayed or request fresh fashion inspiration, making suggestions all the while to friends regarding items that are best suited to their looks. A critical [e-commerce element](https://www.trendhunter.com/trends/hangr) is also present as members can purchase the articles displayed on virtual shopping hubs. The $10,000 prize and VIP access to this year's New York Fashion Week that the Drobe team gained was certainly merited. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 29% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fashion Tools:** The success of Hearst's Fashion Hack Drobe tool highlights the demand for interactive fashion applications that allow users to mix and match ensembles and receive personalized fashion inspiration. - **E-commerce Integration in Fashion:** The presence of an e-commerce element in Drobe showcases the growing trend of integrating shopping features into fashion apps, providing users with a seamless shopping experience and direct access to purchase displayed items. - **Fashion Tech Competitions:** The success of Hearst's Fashion Hack competition demonstrates the emerging trend of fashion tech competitions that encourage tech enthusiasts to innovate and develop new tools for the fashion industry. ### Sectors Adopting This - **Fashion-tech:** The Hearst Fashion Hack Drobe application and its success in the competition highlight opportunities for disruptive innovation in the fashion-tech industry, where tech and fashion intersect to create new digital experiences and tools. - **E-commerce:** The e-commerce integration in Drobe signifies a disruptive innovation opportunity in the fashion e-commerce industry, as fashion apps increasingly provide users with direct access to purchase displayed items and create seamless shopping experiences. - **Publishing:** The Hearst Fashion Hack competition presents a disruptive innovation opportunity in the publishing industry, as publishing houses collaborate with tech enthusiasts to develop breakthrough tools that bridge the gap between fashion and technology. ## Related on Trend Hunter - [AI-Powered Styling Apps](https://www.trendhunter.com/trends/stylehack.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [Versatile Fashion Inspiration Apps](https://www.trendhunter.com/trends/urrban-tailor.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/snazz-ai.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md)