# Romantic Welcome Mats The Heart Doormat at Chiasso Shows Home is Where the Heart Is By Jessica Marcel | Published 2010-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heart-doormat References: [design-milk](http://design-milk.com/heart-home-rug/) & [chiasso](http://www.chiasso.com/store/item.aspx?ItemId=55461) Chiasso has created the perfect doormat for newlyweds. The 'Home Is Where the Heart Is' doormat is a heart doormat that's red with white lettering. The design is simple but clear: you're now entering a [loving home](https://www.trendhunter.com/trends/magnetic-couples-socks). With [Valentine's Day](https://www.trendhunter.com/trends/adidas-embraces-valentines-day) only weeks away, [heart-shaped baubles](https://www.trendhunter.com/trends/heartshaped-dutch-oven) and romantic trinkets are wildly popular. The heart doormat from Chiasso is a great way to show your loved one what you think of your home. **Implications** - Consumers often buy products with easily identifiable iconography as it allows them to communicate to others what they can't or aren't willing to do so on a verbal level. Corporations can satisfy this consumer need by releasing items with symbols representing messages for all occasions. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Heart-shaped Products:** Opportunity for businesses to create and sell heart-shaped products that appeal to consumers' desire for easily identifiable symbols of love and affection. - **Romantic-themed Merchandise:** Opportunity for brands to offer a range of romantic-themed merchandise, including trinkets and baubles, to cater to the increased demands during Valentine's Day and other romantic occasions. - **Emotional Home Decor:** Opportunity for businesses to tap into the emotional aspect of home decor by creating products like the heart doormat that allows consumers to express love and create a welcoming vibe. ### Industries Being Reshaped - **Retail:** Retailers can leverage the trend for heart-shaped products and romantic-themed merchandise by stocking and promoting these items in their stores. - **Home Decor:** Home decor industry can capitalize on emotional aspects by creating and marketing products that help consumers express love and create a warm atmosphere in their homes. - **Gift and Souvenir:** Opportunity for gift and souvenir industries to offer a wide range of heart-shaped products and romantic-themed merchandise that cater to consumers looking to express their love and affection through tangible items. ## Related on Trend Hunter - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Patterned Luxe Progressive Doormats](https://www.trendhunter.com/trends/the-outlier.md) - [Female-Celebrating Indoor Mats](https://www.trendhunter.com/trends/iconic-women-collection.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Pizza-Gifting Doormats](https://www.trendhunter.com/trends/reverse-delivery.md) - [Love-Inspired Kitchenware](https://www.trendhunter.com/trends/valentines-day-pie-punches.md) - [Heart-Themed Cookware Capsules](https://www.trendhunter.com/trends/le-creuset-5.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Cozy Valentines Day Teas](https://www.trendhunter.com/trends/warm-the-heart-valentines-day-set.md)