# STDs as Valentine's Day Gifts Trojan Commercial Reminds You That Herpes is Forever By Going Like Sixty | Published 2009-02-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/heart-day-gift-giving-trojan-reminds-you-an-std-is-forever References: [brandfreak](http://www.brandfreak.com/2009/02/trojan-knows-what-she-wants-for-valentines-day-gonorrhea.html) [Trojan condoms](https://www.trendhunter.com/trends/trojan-dual-pleasure-vibrating-ring) have been criticized in the past for being too negative. Research shows their product image to be bad or worse, with a dirty and mood-killing connotation. Their [latest ad campaign](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) has gone positive, however, and is just in time for Valentine's Day. A young couple sits in the car, and the boyfriend reveals his [Valentine's Day present](https://www.trendhunter.com/trends/hallmark-valentines-day) to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Positive Sexual Health Messaging:** Disruptive innovation opportunity: Developing advertising campaigns that promote sexual health in a positive and education-focused manner, rather than using negative or stigmatizing language. - **Creative Valentine's Day Marketing:** Disruptive innovation opportunity: Exploring unconventional approaches to Valentine's Day marketing that capture attention and generate conversation, while maintaining brand integrity. - **Changing Perceptions of Condoms:** Disruptive innovation opportunity: Shifting societal attitudes towards condoms by reframing their image as a responsible and enjoyable aspect of sexual relationships. ### Where This Applies - **Sexual Health Products:** Disruptive innovation opportunity: Creating innovative sexual health products that improve user experience, increase accessibility, and address consumer needs. - **Advertising and Marketing:** Disruptive innovation opportunity: Developing new strategies and approaches to advertising and marketing campaigns that challenge traditional norms and result in memorable and impactful messaging. - **Gifts and Retail:** Disruptive innovation opportunity: Introducing unique and unconventional gift options for holidays and special occasions, catering to diverse consumer preferences and breaking away from traditional gift-giving practices. ## Related on Trend Hunter - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)