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# Oil-Guzzling Organs
'Heart' by Pawel Nolbert Promotes Olive Oil as Good for the Ticker

By Amelia Roblin | Published 2010-12-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/heart-by-pawl-nolbert
References: [whitezine](http://www.whitezine.com/en/inspiration/inspirations-of-the-week-16.html) & [behance.net](http://www.behance.net/gallery/Heart/254734)

Curiosity compels me to look at these anatomical animations, but 'Heart' by Pawel Nolbert is otherwise quite hard to observe. The graphic designer produced these prints for the promotion of [Andalusian extra virgin olive oil](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil), advertising its [heart health qualities](https://www.trendhunter.com/trends/healthy-cooking-oil1).

The gallery displays a collection of cardio cavity image studies as 'Heart' by Pawel Nolbert was gradually brought to life. In these animations created from a [collaboration with McCann Erickson Madrid](https://www.trendhunter.com/trends/heart-of-joy), the vital blood-pumping organ has become a fiery vegetable-fueled engine.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 33% | Activity: 11% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Anatomical Animations:** Opportunity for developing interactive educational tools for medical professionals and students.
- **Health-focused Advertising:** Possibility for promoting other heart-healthy foods and supplements through creative graphic designs.
- **Sustainable Food Alternatives:** Potential for highlighting the benefits of plant-based oils as renewable alternatives to traditional sources of energy.

### Industries Being Reshaped

- **Medical Education:** Creating innovative tools for teaching anatomy and physiology.
- **Advertising and Marketing:** Utilizing creative and visually striking designs to promote health-related products.
- **Food and Beverage:** Promoting the use of sustainable and healthy food alternatives.

## Related on Trend Hunter

- [Mechanical Heart Puzzle Sets](https://www.trendhunter.com/trends/motorized-beating-heart.md)
- [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md)
- [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md)
- [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md)
- [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md)
- [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md)
- [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md)
- [Heart-Healthy Digital Cookbooks](https://www.trendhunter.com/trends/serve-love.md)
- [Handcrafted Avocado Oil Dispensers](https://www.trendhunter.com/trends/organic-avocado-oil-holiday-set.md)
