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# Hearse-Focused Editorials
Cotton Candy Punk Couture Uses a Touch of Morbitity

By Short Pants | Published 2012-08-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hearse-couture
References: [thecottoncandypunk.buzznet](http://thecottoncandypunk.buzznet.com/user/journal/17268126/hearse-couture/) & [thecottoncandypunk.blogspot](http://thecottoncandypunk.blogspot.com/2012/08/classic-cars-and-couture.html)

[Cotton Candy Punk Couture](https://www.trendhunter.com/trends/silk-snows-terry-robe) by Lil Linus and Fist First Clothing for men collaborated on a photoshoot at Vancouver Washington's Cruse the Gut classic car show with photographer Cody Augustine. The highlight of the day was this classic car photoshoot with an amazing black 1984 [Cadillac](https://www.trendhunter.com/trends/vone) hearse, a part of the [Coffin Cruisers Hearse](https://www.trendhunter.com/trends/coffin-shaped-engagement-rings) club.

Cotton Candy Punk Couture shows viewers a darker and more seductive side to the infamous clothing line with this hearse couture editorial. The fashion designer showcases two shapely, short, tight and flirty summer dresses.

Fist First Clothing also takes a laid-back approach to menswear with Western-style, button-up shirts. The editorial looks quite casual, with the models playfully posing in various positions around the popular classic car.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 40% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Death-inspired Couture:** There is an opportunity to explore and innovate in a fashion line inspired by the morbidity of death
- **Alternative Car Photoshoots:** There is a growing trend for car photoshoots to embrace alternative themes and looks to reinvent classic car shows as a whole
- **Dark Aesthetic Fashion:** The trend of clothing lines showcasing the darker aspects of life, such as morbidity, is steadily increasing and presents an innovation opportunity

### Where This Applies

- **Fashion:** Both Lil Linus and Fist First Clothing could further innovate in creating edgy and alternative clothing for dark-inspired couture fashion
- **Automotive:** There is a potential innovation opportunity for classic car shows to explore alternative themes and photoshoots, such as the hearse-themed photoshoot at Cruse the Gut
- **Photography:** There is a growing trend in alternative and themed car photoshoots, which presents an opportunity for photographers to explore and innovate in their approach to this niche

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