# Multi-Sensory Music Campaigns Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound By Laura McQuarrie | Published 2019-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hear-for-it References: [prnewswire](https://www.prnewswire.com/news-releases/tic-tac-mints-partners-with-spotify-to-launch-spotifys-first-branded-live-event-series-hear-for-it-300963033.html) & [Spotify](http://www.Spotify.com) [Tic Tac](https://www.trendhunter.com/trends/choose-your-next-match) is teaming up with [Spotify](https://www.trendhunter.com/trends/see-yourself-in-sound) to create a unique new live experience called Hear For It that expressly targets streaming service users who "exemplify the fun and refreshing Tic Tac brand personality." Select users will be targeted through their choice of music on the platform and given the chance to experience a unique, interactive and [multi-sensory experience](https://www.trendhunter.com/trends/multisensory-wellness-experience). In December, Vol 1: Sounds Refreshing and Vol 2: Sounds Delicious will be unfolding at The Mint in Los Angeles, capturing the "essence of the iconic mint brand" with the sounds of Ella Vos and Surfaces. For the experience, Spotify listeners will be invited to Hear For It via targeted audio ads and attend the events on a first-come, first-served basis. For those who are outside of the city, there are also Tic Tac 'Minty' and 'Fruity' playlists on Spotify. Image Credit: Tic Tac ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Experiences:** Creating interactive and immersive experiences that engage multiple senses. - **Targeted Audio Ads:** Using personalized audio ads to reach specific audiences and promote brand experiences. - **Brand Partnership Collaborations:** Joining forces with other brands to create unique and memorable campaigns. ### Industries Being Reshaped - **Music Streaming:** Opportunity to leverage streaming platforms to reach and engage target audiences. - **Event Planning:** Creating and organizing live experiences that incorporate unique audiovisual elements. - **Food and Beverage:** Collaborating with food and beverage brands to enhance brand experiences through sensory stimulation. ## Related on Trend Hunter - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md)