# Cleansing Chlorophyll Water Verday's Healthy Water Drinks Come in Light Fruit Flavors By Laura McQuarrie | Published 2016-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-water-drink References: [bevnet](http://www.bevnet.com/news/2016/verday-chlorophyll-water-to-launch-at-natural-products-expo-west) & [drinkverday](http://www.drinkverday.com/) Chlorophyll is known as one of the most fundamental building blocks of plant energy, so a company by the name of Verday is now making flavored Chlorophyll Water to pass on powerful antioxidant and cleansing properties. The Watermelon, Cucumber and Lemongrass & Ginger flavors feature no calories, artificial sweeteners, preservatives or GMO ingredients. Instead, the drinks only use natural sources to provide a healthy water drink. These three flavors of Verday Chlorophyll Water recently made their debut at California's Natural Products Expo West. Now that consumers are familiar with cold-pressed juices and green smoothies, this new green drink will be more appealing than not. Following coconut water, which has now become a billion-dollar industry, beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive and birch. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Flavored Chlorophyll Water:** Opportunity for creating new flavors of chlorophyll water to cater to different consumer preferences. - **Plant-based Water:** Opportunity to explore unique plant-based water types from alternative sources like artichoke, cactus, olive, and birch. - **Healthy Water Drinks:** Opportunity for developing more healthy and natural water drinks without calories, artificial sweeteners, preservatives, or GMO ingredients. ### Who This Affects Most - **Beverage Industry:** Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters. - **Health and Wellness Industry:** Opportunity for companies in the health and wellness industry to promote and market the benefits of chlorophyll water and other healthy water drinks. - **Natural Products Industry:** Opportunity for natural products manufacturers to expand their product offerings by including flavored chlorophyll water and other plant-based waters. ## Related on Trend Hunter - [Chlorophyll Water Expansions](https://www.trendhunter.com/trends/pure-green.md) - [Chlorophyll-Infused Energy Drinks](https://www.trendhunter.com/trends/chlorophyl-water.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Naturally Blue Bubbly Beverages](https://www.trendhunter.com/trends/fulwater.md) - [Milk Thistle-Infused Beverages](https://www.trendhunter.com/trends/glow-sparkling-hydration.md)