# Snack Shaming Vending Machines An Incentivizing Healthy Vending Machine Tweets Every Purchase Made By Alyson Wyers | Published 2014-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-vending-machine References: [fastcoexist](http://www.fastcoexist.com/3029633/a-tweeting-vending-machine-shames-you-into-not-eating-crap) This healthy vending machine uses social media to shame you when purchasing unhealthy sweet or savoury snacks. Designed by UK based Nottinghack, the diet-encouraging dispenser tweets every time someone buys something from it. Originally programmed with an RFID chip so employees could pay with a microchip when they didn't have cash on hand, they added an extra feature to spread the word using social media. With everyone knowing what you were purchasing--it wouldn't list the product by name, just something like 'a confectionary'-- the healthy vending machine could inspire more [nutritional habits](https://www.trendhunter.com/trends/betterforyou-snack-campaign). Eventually the employees became annoyed with this feature, so they removed it, but it is worth considering as an added incentive. Rather than acting as a shaming tool, perhaps healthy vending machines with fresh food can celebrate health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Smart Vending:** Creating vending machines equipped with RFID chips or other smart features can incentivize healthy habits by monitoring and rewarding consumers. - **Social Media Integration:** Integrating social media into vending machines can be a disruptive innovation that incentivizes healthy habits by creating a community around healthy snacking. - **Gamification of Health:** Gamifying healthy snacking through vending machines can incentivize consumers to make healthier choices by turning healthy eating into a game. ### Who This Affects Most - **Vending Machine Industry:** This industry can disrupt the traditional vending machine model by integrating smart features and social media to promote healthy snacking habits. - **Health and Wellness Industry:** Vending machines can be a part of the health and wellness industry by offering fresh, healthy options and using gamification techniques to promote healthy snacking habits. - **Technology Industry:** Technology companies can disrupt the vending machine industry by developing smart vending machines with features that incentivize healthy snacking habits, such as RFID technology and social media integration. ## Related on Trend Hunter - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md) - [AI-Enabled Salad Vending Machines](https://www.trendhunter.com/trends/salad-stand-vending-machine.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [Gym Meal Vending Machines](https://www.trendhunter.com/trends/frozen-protein-meal-vending-machine.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [AI-Powered Fresh Food Vending Machines](https://www.trendhunter.com/trends/aipowered-fresh-food-vending-machines.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Spelling Vending Machines](https://www.trendhunter.com/trends/pay-with-words-vending-machine.md) - [AI-Enabled Vending Machines](https://www.trendhunter.com/trends/vending-tracker.md)