# Frozen Superfood Desserts This Healthy Superfood is Described as "Ice Cream, but Better" By Laura McQuarrie | Published 2016-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-superfood References: [snow-monkey](http://www.snow-monkey.com/) & [kickstarter](https://www.kickstarter.com/projects/snowmonkey/subzero-superfood-ice-cream-for-breakfast) Vegan, nut-free, Paleo, gluten-free and all-natural are a few of the labels that can be found on Snow Monkey's [healthy superfood ice cream desserts](https://www.trendhunter.com/trends/freezedried-protein-ice-cream). By removing many of the most common allergens, Subzero Superfood provides a treat for just about anyone that can be enjoyed at any time of the day. With a base of superfoods, fruits and seeds, this is a snack that's [rich in antioxidants](https://www.trendhunter.com/trends/oakberry-sorbet), protein and fiber. Subzero Superfood is described as "ice cream, but better." However, rather than just being another superfood dessert on the market with a whole host of flavorful health benefits, Subzero Superfood is being positioned as a breakfast item or an electrolyte-replenishing sports drink replacement. Currently, Snow Monkey Subzero Superfood is crowdfunding on [Kickstarter](https://www.trendhunter.com/trends/coco-fro) and comes in two types: Goji Berry and Cacao. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Superfood Desserts:** Disruptive innovation opportunity: Explore the potential of creating new flavors and variations of healthy superfood desserts to cater to different dietary preferences and needs. - **Alternative Breakfast Options:** Disruptive innovation opportunity: Develop nutritious and delicious superfood desserts that can be positioned as breakfast alternatives, providing a convenient and healthy morning meal option. - **Sports Drink Replacement:** Disruptive innovation opportunity: Create superfood desserts that are specially formulated to replenish electrolytes, providing a healthier alternative to traditional sports drinks. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Revolutionize the dessert industry by introducing a wide range of healthy superfood desserts that cater to various dietary restrictions and health-conscious consumers. - **Health and Wellness:** Disruptive innovation opportunity: Merge the concepts of indulgence and well-being by developing nutritious superfood desserts that not only satisfy cravings but also offer health benefits. - **Fitness and Sports Nutrition:** Disruptive innovation opportunity: Disrupt the sports nutrition market by creating superfood desserts that can effectively replenish electrolytes and support athletic performance. ## Related on Trend Hunter - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Pearlescent Plant-Based Ice Creams](https://www.trendhunter.com/trends/sunscoop-supergoop.md) - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md) - [Allergen-Friendly Dairy-Free Ice Cream](https://www.trendhunter.com/trends/sunscoop.md) - [Coconut-Based Dessert Bowls](https://www.trendhunter.com/trends/ice-dream-bowls.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Freeze-Dried Ice Cream Bites](https://www.trendhunter.com/trends/coco-fro.md) - [Dessert-Like Frozen Supplements](https://www.trendhunter.com/trends/nutri-ice.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md)