# Fermented Dessert Teas The Tart Master Brew Kombucha Blend Offers a Healthy Sugar Alternative By M | Published 2016-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-sugar-alternative References: [trndmonitor](https://trndmonitor.com/drink-spotlight-kevita-tart-cherry-master-brew-kombucha/) & [kevita](http://kevita.com/products/master-brew-kombucha/) The Master Brew [Kombucha](https://www.trendhunter.com/trends/instant-kombucha) bottled beverage in Tart Cherry offers a healthy sugar alternative to desserts with a sweet taste filled with natural probiotic benefits. The beverage is made from [naturally fermented tea](https://www.trendhunter.com/trends/fizzy-probiotic-drinks) to offer a mix of sweet and bitter aromas that are ideal for consumers looking for a nutritious alternative to desserts or sugary drinks. Kombucha is a popular Eastern cold tea beverage that offers a vegan and dairy-free alternative to probiotics. The drink is naturally carbonated with a tart tea taste elevated in sweetness thanks to natural sweet cherry flavoring. The drink offers a healthy substitute to pop or other [carbonated beverages](https://www.trendhunter.com/trends/perfy-cherry-cola), offering a sugary taste without the added sweetness of chemical ingredients. Instead the beverage is good for the body and filled with added vitamins and nutrients. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fermented Beverages:** Incorporating fermented teas in food and drinks can provide new options for healthy and tasty substitutes. - **Sugar Alternatives:** Developing beverages like Tart Master Brew Kombucha that offer a healthy substitute to sugary drinks or desserts can address the growing consumer demand for health-conscious food. - **Probiotic-infused Products:** Incorporating naturally fermented ingredients like tea in foods and beverages can introduce an added health dimension to products consumers already love. ### Where This Applies - **Beverage Industry:** Introduce kombucha or fermented tea-based beverages to the market to provide consumers with healthy drink options. - **Food Industry:** Develop probiotic-infused desserts or recipe alternatives that provide health benefits to those looking for healthier alternatives. - **Natural Sweeteners Industry:** Partner with kombucha or fermented tea brands to create natural sweetener alternatives that offer a healthy substitute to sugar. ## Related on Trend Hunter - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [Zesty Orange Kombuchas](https://www.trendhunter.com/trends/kombuchas.md) - [Kid-Friendly Kombuchas](https://www.trendhunter.com/trends/kid-friendly-kombucha.md) - [Savory Indian Kombuchas](https://www.trendhunter.com/trends/umami-brew.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Peachy Yuzu-Forward Kombuchas](https://www.trendhunter.com/trends/jarr-peach-yuzu.md) - [Energy-Boosting Kombuchas](https://www.trendhunter.com/trends/house-kombucha.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md)