# Healthy Artisanal Canned Soups The Campbell's 'Well Yes!' Healthy Soups are a More Natural Choice By Michael Hemsworth | Published 2016-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-soup References: [foodbev](http://www.foodbev.com/news/campbells-launches-new-soups-with-functional-recognisable-ingredients/) The [Campbell's](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups) 'Well Yes!' healthy soup lineup is a new release from the classic canned soup brand that is focused on providing consumers with a healthier prepackaged choice. A large majority of [canned soups](https://www.trendhunter.com/trends/soul-kitchen-plus-range) are often criticized for being filled with ingredients that aren't very healthy, so the Campbell's 'Well Yes!' soups aim to change this. The Campbell's 'Well Yes!' soups were created by a group of employees in the company that wanted to craft a line of soups that were nutritious, made with [real ingredients](https://www.trendhunter.com/trends/proper-good-soups) and that didn't skimp on flavor. The Campbell's 'Well Yes!' healthy soup lineup is the result of this with ingredients including antibiotic-free chicken, quinoa, kale and whole grains. Each of the soups are also free of artificial flavors, colors and modified starches. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean Label:** There's an opportunity to create healthier prepackaged food products using only natural, minimally processed ingredients. - **Functional Foods:** By using nutrient-dense ingredients like quinoa, kale and whole grains, companies can develop products that provide specific health benefits. - **Convenience Foods:** Consumers are looking for quick and easy meal solutions that are also healthy, creating an opportunity for prepackaged soups and other convenient meal options. ### Industries Being Reshaped - **Canned Foods:** There's room for innovation in the canned food industry by creating healthier and more natural options that appeal to health-conscious consumers. - **Packaged Food:** Packaged food companies have the opportunity to offer more functional and nutritious products by using natural, whole-food ingredients and avoiding artificial additives. - **Meal Kit Delivery:** Meal kit delivery companies can expand their offerings to include convenient, prepackaged soups and other healthy, easy-to-prepare meal options. ## Related on Trend Hunter - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Gluten-Free Condensed Soups](https://www.trendhunter.com/trends/condensed-gluten-free-soups.md) - [Global Cuisine Canned Soups](https://www.trendhunter.com/trends/amys-kitchen-organic-soups.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md) - [Hearty Canned Soup Products](https://www.trendhunter.com/trends/plantbased-chilis.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md)