# Mail-Order Snacking Graze Simplifies Healthy Eating By Cowbag | Published 2008-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-snacks-by-mail-making-eating-healthily-easy References: [springwise](http://www.springwise.com/food_beverage/healthy_snacks_delivered_by_ma/) & [graze](http://www.graze.com) Whenever I go on a diet it follows a familiar pattern. I tend to venture cautiously into a health shop, get scared off by hardcore packs of dried bananas, and then scuttle down the road to get some [Haribo](https://www.trendhunter.com/trends/haribo-rhubarb-custard-rolls) to help my recovery. But a new UK company called [Graze](https://www.trendhunter.com/trends/graze) means I can not use this as an excuse anymore. Graze sends perfect snack-sized nutritious edibles direct to you, so there really are no more excuses. Graze offers you a wide variety of [natural foods in snack sizes delivered](https://www.trendhunter.com/trends/fresh-meal-plan) according to a set schedule defined by you. Customers get to choose from three types of standard snack collections: 1. Grazemini - which combines fresh fruit with dried fruits, nuts or seeds 2. Grazeclassic - which adds vegetable, savory and bakery options to that mix 3. Grazeluxury - which includes deli and sweet indulgences. Their website really is like an online healthy deli and you choose what you want to eat. I have already worked out my choices in my head; I have no more excuses to eat rubbish. Graze makes the science of eating healthily easy. If you want food for specific occasions such as energy, or pre-workout, they already have boxes ready to rock for you. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Snack Delivery:** Opportunity for companies to streamline the delivery of healthy snacks directly to consumers, eliminating the need for trips to health shops. - **Customizable Snack Boxes:** Opportunity for companies to offer personalized snack boxes that cater to specific dietary preferences and occasions such as energy boosting or pre-workout snacks. - **Online Healthy Deli:** Opportunity for companies to create online platforms that mimic the experience of a healthy deli, allowing customers to choose their own nutritious snacks. ### Where This Applies - **Food Delivery:** Disruptive innovation opportunity: Develop a service that delivers a variety of healthy snacks directly to consumers, providing convenience and choice. - **Subscription Box:** Disruptive innovation opportunity: Create a customizable snack box subscription service that caters to individuals' specific dietary needs and preferences. - **E-commerce:** Disruptive innovation opportunity: Build an online platform that offers a wide selection of healthy snacks, allowing customers to create their own snack combinations. ## Related on Trend Hunter - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Crisp Snack Subscriptions](https://www.trendhunter.com/trends/crisp-snack-subscription.md) - [Pantry-Favorites Subscription Boxes](https://www.trendhunter.com/trends/the-balanced-company.md) - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [Low-Sugar Banana Bread Bites](https://www.trendhunter.com/trends/graze-banana-bread-oat-boosts.md) - [Naturally Sweetened Oat Products](https://www.trendhunter.com/trends/oatbox.md) - [Lifestyle-Conscious Food Product Launches](https://www.trendhunter.com/trends/healthy-snacks-and-drinks.md) - [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md) - [Baked Honeycomb Flapjack Bars](https://www.trendhunter.com/trends/honeycomb-oat-boosts.md)