# Sleep-Inducing Protein Powders 'Healthy Skoop' is a Protein Powder That Combats Sleep Problems By Katherine Pendrill | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-skoop References: [nutraingredients-usa](http://www.nutraingredients-usa.com/Manufacturers/Colorado-based-Healthy-Skoop-launches-sleep-inducing-protein-powder) & [healthyskoop](http://healthyskoop.com/) 'Healthy Skoop' is a new type of protein powder that is specially designed to help those who suffer from sleep problems. While there are a number of drugs that can help induce sleep, many consumers are looking for a more natural way to ensure they get the rest they need. This specially designed protein powder uses a nutraceutical approach to naturally combat insomnia. Healthy Skoop is similar to other protein powers on the market in that it contains a blend of rice and pea protein. However, what sets the product apart from comparable supplements is the inclusion of L-Tryptophan and melatonin. Along with [tart cherry](https://www.trendhunter.com/trends/cherry-sleepy-magnesiom) and B vitamins, these ingredients help to [naturally induce sleep and relaxation](https://www.trendhunter.com/trends/nightwise). With a growing number of people battling sleep issues, the new protein powder provides an easier way for consumers to catch some z's. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Sleep Aids:** Healthy Skoop provides a natural, nutraceutical approach to combatting insomnia, a trend in the health and wellness industry. - **Functional Food Supplements:** The inclusion of sleep-inducing ingredients like L-Tryptophan and melatonin in Healthy Skoop represents a trend towards functional food supplements that target specific health concerns. - **Sleep Tracking Technology:** As more people battle with sleep issues, there is a growing demand for technology that can help monitor and track sleep patterns to better identify and address the problem. ### Where This Applies - **Health and Wellness:** Healthy Skoop represents a disruptive innovation opportunity in the health and wellness industry, offering a natural alternative to traditional sleep aids. - **Nutraceuticals:** The inclusion of ingredients like L-Tryptophan and melatonin in Healthy Skoop highlights the potential for nutraceuticals as a disruptive innovation in the pharmaceutical industry. - **Wearables:** As sleep issues continue to be a concern for many consumers, wearable technology that tracks sleep patterns and provides personalized recommendations represents a disruptive innovation opportunity in the technology industry. ## Related on Trend Hunter - [Sleep-Supporting Protein Drinks](https://www.trendhunter.com/trends/premier-protein-good-night.md) - [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md) - [Cannabis-Powered Sleep Supplements](https://www.trendhunter.com/trends/evn-sleep-powder.md) - [Powdered Sleep Supplements](https://www.trendhunter.com/trends/ag1-launches-agz.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Supportive Sleep Supplements](https://www.trendhunter.com/trends/supportive-sleep-supplement.md)