# Grass-Fed Smoothie Branding Kura's Healthy Shakes Promote its Use of Grass-Fed Dairy Protein By Jana Pijak | Published 2016-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-shakes References: [businesswire](http://www.businesswire.com/news/home/20160616005652/en/Kura-Announces-National-Retail-Expansion-Zealand-Grass-Fed) & [kuranutrition](http://kuranutrition.com/) [Kura](https://www.trendhunter.com/trends/kura-reserve-menu) is a New Zealand-based smoothie brand that aims to make its healthy shakes more accessible to budget-conscious consumers. Following the company's retail partnerships with [Walmart](https://www.trendhunter.com/trends/barebells-milk-drink) and [CVS](https://www.trendhunter.com/trends/intimate-deodorant-spray) stores, it has also introduced a new brand identity that is reflective of its healthy values. Rather than featuring artificial additives, Kura's healthy shakes each consist of grass-fed dairy proteins and are available at an accessible price point, making them ideal for families with small children. Kura's branding targets parents who are seeking to invest in a nutritious and reputable product and will also resonate with fitness buffs or young professionals who are looking for a healthy energy boost or meal substitute while on the go. As consumers grow more health-conscious and aware of what goes into their food, their appreciation for transparent marketing is also becoming more apparent. Kura's branding is both honest and authentic. appealing to this growing consumer desire. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Consumers:** Companies can cater to health-conscious consumers by offering transparent and nutritious products without artificial additives. - **Grass-fed Protein:** The use of grass-fed dairy proteins in food and beverage products presents an opportunity for companies to promote sustainability and health benefits. - **Transparent Marketing:** Consumers appreciate brands that have honest and authentic marketing approaches, presenting an opportunity for companies to build trust and loyalty. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can innovate by incorporating grass-fed protein into their products to cater to health-conscious consumers. - **Nutrition Supplements:** The nutrition supplements industry can capitalize on the trend of health-conscious consumers by offering transparent and nutritious options. - **Fitness and Wellness:** Companies in the fitness and wellness industry can leverage transparent marketing strategies to build trust and establish a loyal customer base. ## Related on Trend Hunter - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Kid-Friendly Protein Shakes](https://www.trendhunter.com/trends/warrior-kid.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Kid-Focused Nutritious Plant-Based Shakes](https://www.trendhunter.com/trends/plantbased-shake.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Fruity Lactose-Free Beverages](https://www.trendhunter.com/trends/strawberry-30g-protein.md)