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# Vegan Superfood Sandwiches
Marks & Spencer Launched Two Vegan Healthy Sandwiches

By Laura McQuarrie | Published 2017-08-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-sandwiches
References: [instagram](https://www.instagram.com/p/BOzgElEBH-y/) & [metro](http://metro.co.uk/2017/01/26/ms-has-brought-out-a-new-vegan-sandwich-range-6407676/)

Early this year, [Marks & Spencer](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich) introduced two new healthy sandwiches—Super Green and Rainbow Veg—that are entirely vegan.

The Super Green sandwich is made on a base of linseed and chia bread with a rich filling of minted edamame and peas. The Rainbow Veg variety takes the form of a red pepper bread that is loaded with chili squash and pumpkin seeds, boasting fewer calories than the other vegan sandwich offering.

One of the challenges with eating grab-and-go foods as a vegan is that many of the vegetarian salads or sandwiches are loaded with cheese, eggs or butter. These healthy sandwiches, which have packaging that is stamped with a vegan symbol, set themselves apart for this reason.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 34% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Vegan Healthy Sandwiches:** Creating a variety of vegan sandwiches that are nutritious and appealing to health-conscious consumers.
- **Grab-and-go Vegan Foods:** Developing convenient vegan food options that are easy to consume on the go.
- **Vegan Packaging:** Designing packaging that clearly indicates vegan-friendly products for easy identification.

### Who This Affects Most

- **Food Retail:** Creating and selling vegan sandwiches and grab-and-go options in supermarkets and specialty food stores.
- **Plant-based Foods:** Producing innovative vegan products and ingredients for the food industry.
- **Eco-friendly Packaging:** Manufacturing sustainable and vegan-friendly packaging solutions for food and beverage products.

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