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# Posture-Correcting Garments
The 'AiraWear' Device Enables Health Posture and Much More

By Michael Hemsworth | Published 2016-01-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-posture
References: [thegadgetflow](http://thegadgetflow.com/portfolio/airawear-worlds-first-smart-comfort-jacket/) & [airawear](http://airawear.com/)

When it comes to [healthy posture](https://www.trendhunter.com/trends/pum-soft-exoskeleton), consumers are looking for the easiest, more effective way to stay on track, so 'AiraWear' is designed to help enable better posture with some added benefits.

Aside from correcting bad habits when it comes to slouching, the 'AiraWear' system will also enable a [pressure point massage](https://www.trendhunter.com/trends/am1) to help alleviate the stresses of modern life. Best of all, the system provides biodata feedback to help pinpoint where certain issues might be located to have massage therapists focus their efforts there during treatments.

The [compression style](https://www.trendhunter.com/trends/sweetmyo-bodysuit) of the 'AiraWear' garment forces wearers to sit and stand straight, which in turn will help to eliminate the need for error correction down the road.

The pricing of the health posture-encouraging device is yet to be announced.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 57% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Posture-correcting Technology:** AiraWear offers a disruptive innovation opportunity for the wearable technology market to provide unique heath posture features in their products.
- **Biodata Feedback:** The integration of biodata feedback technology in posture-correcting garments and wearables presents an opportunity for health monitoring and preventive care.
- **Smart Massage Systems:** The pressure point massage system in AiraWear creates an opportunity for innovative massage products that include posture-correcting technology.

### Sectors Adopting This

- **Health and Wellness:** Health and wellness industry can take advantage of AiraWear technology to provide more comprehensive health posture-correcting solutions.
- **Wearable Technology:** The wearable technology industry should further explore innovative features in posture-correcting wearables like AiraWear.
- **Massage Therapy:** Massage therapy businesses can integrate AiraWear into their services and products to provide targeted posture-correcting massage treatments.

## Related on Trend Hunter

- [AI-Powered Posture Correctors](https://www.trendhunter.com/trends/czur-mirror.md)
- [Smart Posture Support Systems](https://www.trendhunter.com/trends/neurasit.md)
- [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md)
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- [Posture Tracking Tools](https://www.trendhunter.com/trends/necklife.md)
- [Posture Correction Tools](https://www.trendhunter.com/trends/neckfit1.md)
- [Posture Correcting Prone Cushions](https://www.trendhunter.com/trends/comfort-space.md)
- [Elegant Scoliosis Back Braces](https://www.trendhunter.com/trends/airy-back-brace.md)