# Vegetable-Rich Ice Lollies Pip Organic's Healthy Popsicles Boast Sneaky Vegetable Additions By Laura McQuarrie | Published 2017-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-popsicles References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2017/us/products/view/product_id:31265/cat:37491) & [ocado](https://www.ocado.com/webshop/product/Pip-Organic-Rainbow-Fruity-Organic-Lollies-with-Cheeky-Veg/373660011?from=shop&tags=%7C20000%7C20911%7C38179%7C38185&parentContainer=%7C20911%7C38179%7C38185&dnr=y) Unlike many ice lollies that get their vibrant hues from artificial colors, these [healthy popsicles](https://www.trendhunter.com/trends/multeez) are only colored by natural ingredients. The [Pip](https://www.trendhunter.com/trends/pip-organic-apple-fizz) Organic Rainbow Fruity Lollies with Cheeky Veg boast a formula that includes organic apples, grapes, pineapple, bananas, mango, orange and strawberry, as well as organic vegetables like butternut, orange carrot, plus purple carrot and spinach. As a whole, these popsicles boast no added sugars, sweeteners, colors, flavorings and as the brand says, "anything else artificial whatsoever." The 100% organic fruit and vegetable [ice lollies for kids](https://www.trendhunter.com/trends/jonnypops-organic-sour-minis) serve as a healthy snack or a nutritious dessert, especially since many kids will be drawn to the vibrant colors of the treat and be unaware that it is packed with so many good-for-you foods. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Color Ingredients:** Disruptive innovation opportunity: Develop natural color alternatives for food products. - **No Added Sugars:** Disruptive innovation opportunity: Create innovative sweeteners for healthier food options. - **Hidden Vegetable Snacks:** Disruptive innovation opportunity: Design creative ways to incorporate vegetables into popular snacks. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Explore new ingredients and processes to create healthier food and beverage options. - **Confectionery:** Disruptive innovation opportunity: Develop innovative and healthier options in the confectionery industry. - **Children's Food:** Disruptive innovation opportunity: Create nutritious and appealing food options for children. ## Related on Trend Hunter - [Hidden Veggie Pops](https://www.trendhunter.com/trends/pops.md) - [Vitamin-Packed Lollipops](https://www.trendhunter.com/trends/8greens-daily-greens-lollipops.md) - [Pineapple Kale Popsicles](https://www.trendhunter.com/trends/sweet-greens-pop.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Organic Freezer Popsicles](https://www.trendhunter.com/trends/organic-freezer-pops.md) - [Frozen Fruity Lollies](https://www.trendhunter.com/trends/frollies.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Organic Gelato Pops](https://www.trendhunter.com/trends/gelato-pops.md) - [All-Juice Frozen Ice Pops](https://www.trendhunter.com/trends/goodpop-organic-juice-blasters.md)