# Fitness-Focused Muesli Branding Evoke Brands Its Organic Healthy Muesli as 'Athlete Fuel' By Laura McQuarrie | Published 2016-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-muesli References: [trndmonitor](https://trndmonitor.com/food-spotlight-evoke-athlete-fuel-organic-muesli/) & [evokefoods](http://www.evokefoods.com/store/athlete-fuel/) In order to help its healthy muesli mix catch the eyes of the right concumers, Evoke cleverly calls its blend of whole grains, seeds, nuts and raisins 'Athlete Fuel.' The product description emphasizes some of the [high-energy activities](https://www.trendhunter.com/trends/energy-oat-bar) that the food product can help carry active people through, noting: "Whether it’s your afternoon yoga class or a shootout after overtime, we all exercise for different reasons, but need the right fuel to keep us going." The organic muesli product's packaging also calls out that it is rich in omegas, protein and whole grain content, minus added sugars. Rather than using an undesirable sugar additive, the brand adds a few raisins to its healthy muesli mix for sweetness. Other Evoke products are just as creatively branded with names like 'Morning Zen and 'Super Muesli.' ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Food Branding:** Creating unique and appealing brand identities for healthy food products that cater to specific consumer segments. - **Functional Food Packaging:** Designing packaging that highlights the nutritional benefits and functionality of food products targeted towards active individuals. - **Alternative Sugar Solutions:** Exploring innovative ways to add sweetness to food products without relying on traditional sugar additives. ### Where This Applies - **Health Food Industry:** Opportunity for businesses to leverage creative branding strategies to stand out in the competitive health food market. - **Fitness Industry:** Integration of functional food products as part of a comprehensive fitness regimen presents opportunities for collaboration and product innovation. - **Food Packaging Industry:** Designing functional and visually appealing packaging solutions that effectively communicate the nutritional benefits of food products. ## Related on Trend Hunter - [Health-Focused Breakfast Cereals](https://www.trendhunter.com/trends/fuel-cereal.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Nutritious Organic Granolas](https://www.trendhunter.com/trends/superfood-granolas.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Women-Supporting Functional Food Brands](https://www.trendhunter.com/trends/old-mill-goods.md) - [Roasted Muesli Ranges](https://www.trendhunter.com/trends/fazer-alku.md)