# Healthy Pre-Made Meals Freshology's Healthy Meal Delivery Service Provides Wellness on the Go By Laura McQuarrie | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-meal-delivery References: [365retailmarkets](http://365retailmarkets.com/product-spotlight-freshology/2/) & [freshology](http://www.freshology.com/) Seeking to satisfy consumers on the hunt for food that is high-quality, nutritious, convenient and affordable is no easy feat, but Freshology launched with these elements in mind as a [healthy meal delivery service](https://www.trendhunter.com/trends/nook-vibrant-kitchen). The delivery service specializes in healthy gourmet meals, snacks, sides and desserts, paying close attention to any [special dietary needs](https://www.trendhunter.com/trends/personalized-meal-kits) that are noted with each order. Aptly named Fresh & Go is Freshology's grab-and-go assortment of gluten-free, heart-healthy, low-glycemic and vegetarian meal options, conveniently packaged for busy health nuts on the run. With so many food sensitivities in mind, these healthy meals cater to a specific niche that will appreciate the health-conscious offerings. Although brands sometimes offer pre-packaged [meatless and gluten-free products](https://www.trendhunter.com/trends/vegan-ready-meal-range) to consumers, it's nice to see that Freshology's assortment is helping to make alternative diets and healthy eating more mainstream. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Meal Delivery:** There is an opportunity for disruptive innovation in the healthy meal delivery industry by improving convenience, affordability, and customization options. - **Gluten-free and Vegan Options:** Brands can disrupt the market by offering a wide range of delicious gluten-free and vegan options that cater to the growing demand for alternative diets. - **Mainstreaming Healthy Eating:** The trend towards mainstreaming healthy eating creates opportunities for disruptive innovations that make nutritious food more accessible and appealing to a wider audience. ### Where This Applies - **Meal Delivery Services:** Meal delivery services have the potential to disrupt the traditional food industry by offering convenient and healthy alternatives to eating out or cooking at home. - **Specialty Food Products:** The specialty food industry can capitalize on the demand for gluten-free, vegan, and other alternative dietary options by providing innovative and tasty products that cater to specific dietary needs. - **Healthy Snack Market:** The healthy snack market is ripe for disruptive innovation as consumers increasingly seek nutritious, on-the-go options that are both convenient and delicious. ## Related on Trend Hunter - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Nutritionally Balanced Frozen Meals](https://www.trendhunter.com/trends/golo-foods.md) - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad.md) - [Prepared Meal Delivery Services](https://www.trendhunter.com/trends/instacart-ready-meals.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Ready-to-Heat Meal Services](https://www.trendhunter.com/trends/readytoheat-meal-service.md) - [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md)