# Healthy Shoppable Cookbooks Thrive Market's Healthy Living Made Easy Includes Convenient QR Codes By Laura McQuarrie | Published 2021-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-living-made-easy References: [supermarketnews](https://www.supermarketnews.com/organic-natural/thrive-market-debuts-shoppable-cookbook) & [thrivemarket](https://thrivemarket.com/) [Thrive Market's](https://www.trendhunter.com/trends/online-organic-groceries-store) Healthy Living Made Easy is the first [shoppable healthy cookbook](https://www.trendhunter.com/trends/recipe-hub) from the retailer and it features more than 60 [better-for-you recipes](https://www.trendhunter.com/trends/crave-new-world) that are paired with QR codes for easy ingredient ordering. The cookbook is now available to Thrive Market members and it shares recipes from food experts, chefs and founders that are made with simple and wholesome ingredients. True to its mission to make healthy living easy and affordable for all, Thrive Market co-founder and CEO Nick Green says "This cookbook is an extension of our vision — tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shoppable Recipes:** Opportunity for creating shoppable recipe platforms, allowing users to easily purchase ingredients from retailers through QR codes. - **Healthy Cooking Made Easy:** Opportunity for developing more cookbooks, meal kits, or meal planning apps that provide healthy and easy-to-make recipes for consumers. - **QR Code Integration:** Opportunity for integrating QR codes into other recipe-based products such as cooking shows or food blogs, making it easier for consumers to purchase ingredients online. ### Who This Affects Most - **Retail:** Retailers can develop shoppable platforms for recipes to drive sales and provide convenience for customers. - **Food and Beverage:** Opportunity for developing more healthy meal planning and recipe products for consumers. - **Technology:** Technology companies can develop QR code integration for recipe-based apps and websites. ## Related on Trend Hunter - [Online Organic Groceries Stores](https://www.trendhunter.com/trends/online-organic-groceries-store.md) - [Healthy Cookbook Launches](https://www.trendhunter.com/trends/healthygirl-kitchen.md) - [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md) - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Smart Grocery Shopping Support](https://www.trendhunter.com/trends/smartchef.md) - [Purchasable Grocer Recipe Platforms](https://www.trendhunter.com/trends/family-meals-made-easy-recipe-platform.md) - [Digital QSR-Backed Cookbooks](https://www.trendhunter.com/trends/shared-table.md) - [QR-Enabled Smart Ovens](https://www.trendhunter.com/trends/tovala-1.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md)