# Better-for-You Instant Noodles Immi Makes Healthy Instant Noodles are Plant-Based & Protein-Packed By Laura McQuarrie | Published 2021-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-instant-noodles References: [fastcompany](https://www.fastcompany.com/90594512/this-startup-wants-to-do-the-impossible-make-healthy-instant-ramen) & [shop.immieats](https://shop.immieats.com/products/variety-pack/) Instant noodles have a reputation for being cheaply made with low-quality ingredients but [Immi](https://www.trendhunter.com/trends/healthy-instant-ramen) is a brand that's on a mission to change this by offering [healthy instant noodles](https://www.trendhunter.com/trends/chicken-bone-broth-ramen-cup). The brand's keto-friendly, 100% plant-based noodles are high in protein and low in net carbs, and they're available in varieties like Spicy "Beef," Black Garlic "Chicken" and Tom Yum "Shrimp." Pumpkin seed protein is a key ingredient in the instant noodles, along with wheat gluten and [faba bean protein](https://www.trendhunter.com/trends/fava-bean-pasta). With each flavor, the brand offers suggested toppings to take the quick and easy meals to the next level. While the flavors of the plant-based Spicy "Beef" are said to pair well with bok choy, mushrooms and chili oil, the Tom Yum “Shrimp” naturally complements tofu, sliced radish and lime wedges. Image Credit: Immi ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Instant Noodles:** Immi offers a healthier version of the classic convenience food, presenting opportunities for companies in the instant food market to create nutritious alternatives. - **Plant-based Protein Products:** Immi's use of plant-based ingredients like pumpkin seed protein and faba bean protein opens the door for more innovation and investment in the plant-based protein market. - **Personalized Meal Kits:** Immi's pairing suggestions for its instant noodles could inspire meal kit companies to offer personalized recommendations to customers based on their preferred flavors and ingredients. ### Where This Applies - **Instant Food:** Immi's approach to creating healthy instant noodles challenges preconceptions about the product category and disrupts the instant food market. - **Plant-based Food:** As a plant-based food, Immi's noodles tap into the growing demand for plant-based products among consumers and present an opportunity for companies to expand their plant-based food offerings. - **Meal Delivery Services:** Immi's healthy and quick meal solution could inspire meal kit and meal delivery services to increase their options for healthy and convenient meals. ## Related on Trend Hunter - [Healthy Instant Ramens](https://www.trendhunter.com/trends/healthy-instant-ramen.md) - [Plant-Based Ramen Toppers](https://www.trendhunter.com/trends/veggie-topping-mix.md) - [Protein-Rich Instant Noodles](https://www.trendhunter.com/trends/the-gym-kitchen-instant-noodles.md) - [Pea-Based Ramen Noodles](https://www.trendhunter.com/trends/zenb-ramen.md) - [Air-Fried Legume Noodles](https://www.trendhunter.com/trends/bamnut-noodles.md) - [Protein-Rich Low-Carb Noodle Ranges](https://www.trendhunter.com/trends/dry-noodles.md) - [Collagen-Infused Instant Ramen](https://www.trendhunter.com/trends/super-ramen.md) - [Instant Protein Pastas](https://www.trendhunter.com/trends/tangle-protein-pasta.md) - [Noodle-Free Instant Ramens](https://www.trendhunter.com/trends/nomen-ramen.md)