# Honey-Based Gummy Bears The Lovely Candy Company's Healthy Gummy Bears are Rich in Vitamins By Laura McQuarrie | Published 2017-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-gummy-bears References: [lovelycandyco](https://lovelycandyco.com/product/) The Lovely Candy Company is now expanding its Consciously Crafted collection of candies with a new pack of healthy gummy bears. As the brand claims, it is now producing "first gummy candy made with honey as its first ingredient." The Honey Gummy Bears, made with real honey, offer fewer calories than most other sugar-laden gummy candies. On top of being [low-calorie](https://www.trendhunter.com/trends/sour-blobs1), the sweets are also a [rich source of vitamins, minerals, antioxidants](https://www.trendhunter.com/trends/good-gummies). Naturally, these high-quality, healthy gummy bears exclude high-fructose corn syrup and GMO ingredients from their formulas. Pouches of Honey Gummy Bears are filled with an assortment of fruity flavors, including cherry, lemon, orange and apple. Other confections in The Lovely Candy Company's Consciously Crafted range include caramels, licorice, chewy candies and chocolate truffles. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Honey-based Candy:** Opportunity for food and beverage industry to explore natural sweeteners and ingredients for healthier candy alternatives. - **Vitamin-rich Candy:** Opportunity for nutraceutical industry to explore incorporating vitamins, minerals, and antioxidants into candy for a healthier indulgence. - **Consciously Crafted Candy:** Opportunity for confectionary industry to cater to health-conscious consumers by excluding high-fructose corn syrup and GMO ingredients from candy formulas. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to explore the use of natural sweeteners, like honey, in candy production for a healthier product alternative. - **Nutraceutical:** Opportunity to incorporate vitamins, minerals, and antioxidants into candy production for a healthier indulgence .. - **Confectionary:** Opportunity to cater to health-conscious consumers by excluding high-fructose corn syrup and GMO ingredients from candy formulas. ## Related on Trend Hunter - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Liquid Honey-Based Gummies](https://www.trendhunter.com/trends/honeygum.md) - [Honey-Infused Gummy Supplements](https://www.trendhunter.com/trends/country-life-honey-gummies.md) - [High-Quality Gummy Bear Candies](https://www.trendhunter.com/trends/bebeto-just-bears.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Prebiotic Gummies](https://www.trendhunter.com/trends/prebiotic-gummies.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md)