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# Travel-Inspired Granola Branding
These Healthy Granola Bars Come in a Variety of Flavors

By Mishal Omar | Published 2016-09-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-granola-bars
References: [thedieline](http://www.thedieline.com/blog/2016/9/12/thanks-for-franks-hand-baked-granola-bars)

The 'Thanks for Franks' healthy granola bars were created with a variety of flavorful ingredients and their branding was designed by 'The Collaborators.'

The agency went into the design of this project with the goal of representing the snack bars for that they are -- flavorful and simple. Each of the different packages are monochrome and have graphic patterns, with the illustrations being inspired by the various travels that Frank experienced across America. The flavors that these healthy granola bars come in include a salted caramel, raisin and hazelnut, Belgian chocolate, cashew with raspberry and original.

These [flavorful snack bars](https://www.trendhunter.com/trends/junkless-drizzled) use a dynamic inspiration to create various patterns in their packaging, making them likely to capture the attention of consumers more than typical, [health-focused branding](https://www.trendhunter.com/trends/unique-snacks).

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 85% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Travel-inspired Branding:** Brands across industries can use travel-inspired branding to create unique and captivating packaging designs.
- **Flavorful Healthy Snacks:** The trend for healthy snacks with bold and diverse flavors is growing, providing opportunities for innovation in the food industry.
- **Monochrome Packaging:** Monochrome packaging with graphic patterns is gaining popularity among brands as a minimalist and eye-catching option.

### Where This Applies

- **Food and Beverage:** Brands in the food and beverage industry can explore unique flavor combinations and minimalist, travel-inspired packaging designs for their healthy snack products.
- **Travel and Tourism:** The travel and tourism industry can collaborate with packaging designers to create travel-inspired product packaging, in turn promoting their unique destinations and experiences.
- **Graphic Design:** Graphic designers can explore the trend towards monochrome packaging with bold, eye-catching patterns as a minimalist approach to branding and packaging.

## Related on Trend Hunter

- [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)
- [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)
- [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)
- [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)
- [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md)
- [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)
- [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md)
- [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md)
- [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md)
