<!-- canonical: https://www.trendhunter.com/trends/healthy-granola-bar -->
<!-- robots: noindex -->

# Superfood Granola Bars
These Healthy Granola Bars from 'Taart' are Made with Spelt & Goji Berries

By Laura McQuarrie | Published 2015-11-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-granola-bar
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/11/granola-spelt-bar.html) & [defirmataart.nl](http://defirmataart.nl/)

Seeds, goji berries, cherries, mulberries and spelt are a few of the ingredients that can be easily spotted in Taart's [healthy granola bars](https://www.trendhunter.com/trends/junkless-drizzled). To reflect the wholesome nutritional qualities of the brand's Spelt Granola Bars (specifically varietiies like the Natural Spelt Granola, Tropical Fruit, as well as [Cherry and Dark Chocolate](https://www.trendhunter.com/trends/aloha-chocolate-cherry)), the line is packaged with a simple craft paper wrapping. This raw look enhances the authenticity of the snack bars that are all handmade in Amsterdam.

While Taart originally began as a company that provided snacks to catering companies and museums, the spread of the health movement has now made it possible to introduce these [superfood snack bars](https://www.trendhunter.com/trends/superefood-protein-bar) to supermarkets and gas stations in Europe.

Since granola bars can be so easily sweetened with honey, chocolate or other ingredients, trying an unfamiliar superfood seems much more appetizing.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 37% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Superfood Snack Bars:** Disruptive innovation opportunity: Develop new flavors and combinations of superfood snack bars to cater to the health-conscious market.
- **Handmade Packaging:** Disruptive innovation opportunity: Create eco-friendly and artisanal packaging solutions for healthy snack bars to enhance their authenticity and appeal to consumers.
- **Health Movement in Food Retail:** Disruptive innovation opportunity: Capitalize on the growing health movement by introducing superfood snack bars to mainstream supermarkets and gas stations.

### Where This Applies

- **Health Food Industry:** Disruptive innovation opportunity: Develop innovative production methods and supply chains for superfood snack bars to meet the increasing demand for healthy snack options.
- **Packaging Industry:** Disruptive innovation opportunity: Design sustainable and visually appealing packaging solutions for healthy snack bars to differentiate from competitors and attract conscious consumers.
- **Retail Industry:** Disruptive innovation opportunity: Partner with supermarkets and gas stations to create strategic distribution channels for superfood snack bars, tapping into the growing market of health-conscious consumers.

## Related on Trend Hunter

- [Raw Goji Berry Chocolates](https://www.trendhunter.com/trends/raw-chocolate-bar.md)
- [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md)
- [Superfood-Blended Granolas](https://www.trendhunter.com/trends/super-granola.md)
- [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md)
- [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md)
- [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md)
- [Nutritious Five-Ingredient Bars](https://www.trendhunter.com/trends/san-diego-bar.md)
- [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md)
- [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md)
