# Healthy Grab-and-Go Snacks Kelly Loves Taps the Western Market with an Identity by Studio Without By Kalin Ned | Published 2019-07-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-grabandgo-snacks References: [packaginginsights](https://www.packaginginsights.com/news/tapping-into-grab-and-go-sector-asian-snack-brand-kelly-loves-debuts-in-uk-and-europe.html) & [without.studio](https://without.studio/projects/kelly-loves/) The Western market for healthy grab-and-go snacks is receiving a tasty addition through the introduction of the [Kelly Loves](https://www.trendhunter.com/trends/robs-backstage-popcorn-kellys-classic-bbq) brand. Founded by renowned Korean food entrepreneur, Kelly Choi, the label offers a selection of snack favorites that are often associated with [childhood nostalgia](https://www.trendhunter.com/trends/classic-snacks) in the Far East. From Crispy Nori Snacks and Roasted Edamame to Chili Rice Crackers and Wasabi Peanuts, Kelly Loves is doused in a subtly whimsical branding identity that makes it quite accessible and eye-catching. The healthy grab-and-go snacks company received a visual and packaging overhaul by London-based creative studio Without who focused on communicating the whimsical, childhood-like vibe that the brand's tasty products instill in Kelly Choi and many of her peers who grew up in the East. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Grab-and-go Snacks:** Disruptive innovation opportunity: Introducing unique and healthy grab-and-go snack options to the Western market. - **Childhood Nostalgia in Snacks:** Disruptive innovation opportunity: Creating snack products that tap into childhood nostalgia and evoke a sense of whimsy and familiarity. - **Whimsical Branding Identity:** Disruptive innovation opportunity: Developing visually attractive and playful branding strategies that make healthy snacks more appealing and accessible. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Offering healthier alternatives and unique flavors in the snack industry, catering to the growing demand for convenient and nutritious on-the-go options. - **Packaging and Design:** Disruptive innovation opportunity: Providing creative and eye-catching packaging solutions for snack brands to make their products stand out on store shelves and attract consumers. - **Global Food Culture Fusion:** Disruptive innovation opportunity: Exploring international snack options and incorporating diverse flavors from different cultures to appeal to a diverse consumer base seeking unique taste experiences. ## Related on Trend Hunter - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Well-Seasoned Seaweed Snacks](https://www.trendhunter.com/trends/kelpie-chips.md) - [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md)