# Invisible Sunscreen Oils The Healthy Glow Invisible Sunscreen Oil is Antioxidant-Packed By Laura McQuarrie | Published 2023-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-glow-invisible-sunscreen-oil References: [marieclaire](https://www.marieclaire.com/beauty/best-may-beauty-launches-2023/) & [paulaschoice](https://www.paulaschoice.com/skin-care-products/sunscreen) This spring, the [Paula's Choice](https://www.trendhunter.com/trends/daily-hydrating-fluid-spf) skincare product portfolio will be expanding to include the Healthy Glow Invisible Sunscreen Oil. This glow-boosting, protective product helps to prevent UV damage and signs of aging, all the while leaving skin of all types feeling fresh and looking dewy. This antioxidant-packed waterless SPF formula is deeply nourishing for the skin barrier and it's ready to be used on the arms and legs to provide a healthy-looking glow throughout the spring and summer months. Consumer demand for skin-caring [invisible sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel) reflects a growing preference for [next-gen products](https://www.trendhunter.com/trends/good-weather-skin) that prioritize skincare and aesthetics. In contrast to heavy and greasy sunscreens of the past that left a white cast, these innovative formulations offer a lightweight and transparent solution that seamlessly integrates into daily beauty routines. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 89% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Next-gen Sunscreens:** Consumers are demanding sunscreens that prioritize skincare and aesthetics offering a lightweight and transparent solution that seamlessly integrates into daily beauty routines. - **Antioxidant-based Formulations:** The introduction of Paula's Choice Healthy Glow Invisible Sunscreen Oil suggests a trend towards products that shield skin from UV damage and signs of aging, while deeply nourishing the skin barrier. - **Waterless SPF Formula:** The introduction of waterless SPF formulations indicates a trend towards minimizing environmental footprint while maintaining product efficacy and user experience ### Sectors Adopting This - **Skincare:** The growing demand for next-gen sunscreens and antioxidant-based formulations presents an opportunity for skincare companies to develop products that prioritize protection, nourishment and aesthetics. - **Beauty:** Invisible sunscreens are integrating into beauty routines as consumers look for products that provide sun protection that doesn't disrupt makeup or leave a white cast. - **Green Beauty:** The rise of waterless and sustainable beauty products is an opportunity for the green beauty industry to boost innovation and showcase their commitment to sustainability. ## Related on Trend Hunter - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Glow-Enhancing Sunscreens](https://www.trendhunter.com/trends/radiant-sunscreen.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Green Tea-Infused SPF](https://www.trendhunter.com/trends/daily-hydrating-fluid-spf.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md)