# All-Natural Frozen Meals SELF Magazine Introduces a Line of Healthy Frozen Meals By Laura McQuarrie | Published 2015-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-frozen-meals References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/02/self-healthy-kitchen.html) & [selfhealthykitchen](http://www.selfhealthykitchen.com/) While SELF Magazine has been promoting health and nutrition since 1979, the brand sought to appeal to a more youthful demographic and branched into a line of [healthy frozen meals](https://www.trendhunter.com/trends/amys-kitchens) to be sold at grocery stores. Knowing how much its readers valued fueling their bodies with all-natural ingredients and good-for-you foods, the SELF Healthy Kitchen was born in collaboration with Benevida Foods. Combining the benefits of a homemade meal with the [convenience of a frozen dinner](https://www.trendhunter.com/trends/jane-foodie), some of the natural meal options available include [vegetable enchiladas and lasagnas](https://www.trendhunter.com/trends/readytoeat-pasta-meals) that come are minimally processed and packed with nutrition. Although making the leap from a print publication to a line of frozen foods is not something that all brands could successfully pull off with such ease, SELF Healthy Kitchen makes it look effortless. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Frozen Meals:** Opportunity for brands to tap into the growing demand for convenient, nutritious frozen meals. - **All-natural Ingredients:** Potential for brands to cater to consumers seeking all-natural, minimally processed food options in frozen meals. - **Branded Collaboration:** Possibility for brands to collaborate with established food companies to create co-branded healthy frozen meal lines. ### Who This Affects Most - **Food and Beverage:** Opportunity for food companies to expand their product offerings and meet consumer demand for healthy frozen meals. - **Health and Wellness:** Opportunity for wellness-focused brands to enter the frozen meal market and provide nutritious options for health-conscious consumers. - **Publishing and Media:** Potential for publishing companies to diversify their revenue streams by leveraging their brand reputation to enter the healthy frozen meal industry. ## Related on Trend Hunter - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Family-Friendly Frozen Meals](https://www.trendhunter.com/trends/familysize-frozen-meals.md) - [Nutritionally Balanced Frozen Meals](https://www.trendhunter.com/trends/golo-foods.md) - [Athletic Nutrition Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meals.md) - [International Cuisine Frozen Meals](https://www.trendhunter.com/trends/saffron-road-frozen-meals.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [High-Protein Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meal.md) - [Good-For-You Frozen Snack Lines](https://www.trendhunter.com/trends/amys-kitchens.md)