# Earthy Snack Branding This Healthy Foods Packaging Design is Rustic and Down-to-Earth By Rebecca Byers | Published 2015-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-foods-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/25/nutberry) Nutberry is a Russian purveyor of snacks that are redefining the standard for attractive healthy foods packaging. The Nutberry brand recently tapped design agency the [Freedom Island](https://www.trendhunter.com/trends/choc-shot-cherry) to create a range of packaging that communicated the brand's nutrition-based values through vibrant, lively designs. The Nutberry lines includes healthy, delicious snacks such as [dried plums, cashews, pistachios](https://www.trendhunter.com/trends/realsy-nut-butter-dates) and more. This healthy foods packaging design is characterized by its brown paper bag-like package, which is contrasted with vibrant purple text displaying the brand name and a bright circle denoting the particular flavor. Agency the Freedom Island did a great job of incorporating the vibrant colors of nature into the packaging in order to communicate the freshness of the product and the energizing effect it has on the body. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 57% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Attractive Packaging Design:** There is an opportunity for innovative and visually appealing packaging designs in the healthy foods industry. - **Nutrition-based Branding:** Brands can explore incorporating nutrition-based values into their branding to connect with health-conscious consumers. - **Nature-inspired Packaging:** Designing packaging that incorporates vibrant colors of nature can enhance the perception of freshness and naturalness. ### Industries Being Reshaped - **Healthy Foods:** The healthy foods industry can embrace attractive and nutrition-based packaging to attract health-conscious consumers. - **Design Agencies:** Design agencies can capitalize on the growing demand for innovative and visually appealing packaging designs in the healthy foods industry. - **Snack Food Brands:** Snack food brands can explore nature-inspired packaging to differentiate their products and create a perception of freshness and naturalness. ## Related on Trend Hunter - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md)