# Healthy Food Trend Report Understand Public Fascination with Organic Goods and Local Produce By Taylor Keefe | Published 2012-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-food-trend-report References: [trendreports](http://www.trendreports.com/research/healthy-food) Food trends come and go as consumer tastes evolve, causing a ripple effect in many different industries. Use Trend Hunter's [Healthy Food Trend Report](http://www.trendreports.com/research/healthy-food) to stay informed on changes in food service, restaurants, healthy eating, organic food, farming and more. With documentaries like 'Super Size Me' and best-selling books like 'Fast Food Nation', it's no surprise that there's been so much change in the way we view fast food, the way it's marketed and how it's branded. [Fast food](http://www.trendhunter.com/trends/fast-food-trend-report) chains like McDonald's, Burger King, Subway and KFC have gone to extreme lengths to change their public image in lieu of scathing criticism over calorie-rich menu items, marketing and sharing of nutritional information. With our report, you will understand what affects [organic foods](http://www.trendhunter.com/trends/organic-food-trend-report), local produce and healthy lifestyles have had on the food industry. Use our 564 PRO Trend and nearly 5,000 examples of research to unlock patterns in the health food industry. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Shift to Plant-based Diets Trend:** Identify opportunities for the plant-based food industry to innovate and create new products that cater to changing consumer preferences. - **Sustainable Farming Trend:** Identify opportunities for the farming industry to adopt sustainable and environmentally-friendly practices in response to the growing demand for organic and locally grown produce. - **Online Grocery Shopping Trend:** Identify opportunities for the grocery industry to create or partner with e-commerce platforms that offer more convenient and accessible ways to order and deliver healthy food products. ### Sectors Adopting This - **Food Delivery and Meal Kit Industry Trend:** Identify opportunities to innovate in the food service industry to offer more convenient and personalized meal options for health-conscious consumers. - **Fitness Industry Trend:** Identify opportunities for gyms and fitness centers to incorporate healthy food and nutrition services as part of their offerings to cater to the growing interest in healthy lifestyles. - **Food Packaging Industry Trend:** Identify opportunities for the packaging industry to create more eco-friendly and sustainable packaging solutions for the growing demand for organic and locally grown produce. ## Related on Trend Hunter - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Health-Conscious Fast-Food Initiatives](https://www.trendhunter.com/trends/yum-china.md) - [Accessible Healthy Food Initiatives](https://www.trendhunter.com/trends/healthy-food-initiative.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Lifestyle-Conscious Food Product Launches](https://www.trendhunter.com/trends/healthy-snacks-and-drinks.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md) - [Predictive Consumer Platforms](https://www.trendhunter.com/trends/trends-in-food-and-beverage.md)