# Organic Superfood Branding Essential Living Foods' Healthy Food Packaging Highlights Nature's Best By Laura McQuarrie | Published 2014-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-food-packaging References: [thedieline](http://www.thedieline.com/blog/2014/10/15/essential-living-foods) & [essentiallivingfoods](http://www.essentiallivingfoods.com/) These examples of [healthy food packaging](https://www.trendhunter.com/trends/lidl-packaging) from Essential Living Foods show off an [Organic Premium Superfood](https://www.trendhunter.com/trends/superfood-greens-powder) range of products. The line includes items like mesquite and maca powder, chia seeds and coconut sugar crystals, each of which is branded in a clear and simple way to show off the purity of each superfood, as well as highlight a few of its benefits. Even though products like goji berries and cacao are getting a boost in popularity with more people becoming more interested in investing in their own health, some of these [superfoods](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) would be difficult for the average person to identify by picture alone, even if the words sound familiar. This packaging by Make & Matter does a great job at showing what the natural ingredients look like as plants in nature to deepen the connection with the product. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Food Packaging:** Disruptive innovation opportunity: Explore innovative ways to visually represent the natural ingredients in healthy food packaging to deepen the connection between consumers and the product. - **Organic Premium Superfood:** Disruptive innovation opportunity: Develop unique branding strategies that highlight the purity and benefits of organic premium superfoods to cater to the growing demand for health-conscious products. - **Investing in Personal Health:** Disruptive innovation opportunity: Create educational materials and labeling techniques that help consumers easily identify and understand the health benefits of superfoods, encouraging them to invest in their own health. ### Where This Applies - **Food Packaging Industry:** Disruptive innovation opportunity: Use technology and sustainable materials to create visually appealing and informative packaging solutions for healthy food products. - **Organic Food Industry:** Disruptive innovation opportunity: Incorporate advanced agricultural practices and traceability systems to ensure the purity and quality of organic superfood products. - **Health and Wellness Industry:** Disruptive innovation opportunity: Leverage technology and data analytics to develop personalized wellness programs and products that promote the consumption of superfoods for improved health outcomes. ## Related on Trend Hunter - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)