# In-Store Burger Bars Whole Foods Now Has a Vegan Healthy Food Bar in Colorado By Laura McQuarrie | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-food-bar References: [clearlyveg](https://www.clearlyveg.com/blog/2016/07/16/whole-foods-colorado-opens-vegan-burger-and-milkshake-bar) & [facebook](https://www.facebook.com/WholeFoodsBoulder/) A [Whole Foods](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger) Market in Boulder, Colorado now has a healthy food bar that gives people a taste of vegan milkshakes, [Beyond Burger patties](https://www.trendhunter.com/trends/beyond-burger), as well as other meat substitutes like [Gardein's](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs) Chick'n Tenders. Toppings that can be added at the burger station include a range of flavorful vegan options like Chao cheese, tartar sauce made from a base of Hampton Creek's Just Mayo. When speaking of the new healthy food bar at this Whole Foods location, McKinzey Crossland said: "Whether vegans want to satisfy a craving for a serious burger, or whether carnivores are trying to lighten up their meal, we think this venue really appeals to everyone." At this station, there are also a few all-day vegan breakfast options, including lemon pancakes, avocado tostadas and a sweet potato scramble. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegan Food Bars:** The rise of vegan food bars in grocery stores is creating opportunities for plant-based alternatives and meat substitutes to cater to a growing market of health-conscious consumers. - **Plant-based Meat Substitutes:** The availability of meat substitutes like Beyond Burger patties and Gardein's Chick'n Tenders at in-store burger bars presents a disruptive innovation opportunity for plant-based protein companies to capture mainstream consumer interest and challenge traditional meat products. - **Customizable Vegan Options:** The ability to add flavorful vegan toppings like Chao cheese and Hampton Creek's Just Mayo-based tartar sauce at in-store burger bars reflects the growing demand for customizable vegan options, offering opportunities for food companies to develop innovative and diverse plant-based condiments. ### Where This Applies - **Grocery Store Industry:** The emergence of in-store burger bars in grocery stores creates opportunities for retailers to differentiate their offerings and attract health-conscious consumers by providing convenient and customizable plant-based meal options. - **Plant-based Protein Industry:** The inclusion of popular plant-based meat substitutes at in-store burger bars presents a disruptive innovation opportunity for the plant-based protein industry to enter the mainstream market and challenge the dominance of traditional animal-based protein sources. - **Condiment Industry:** The demand for flavorful vegan toppings at in-store burger bars opens up opportunities for condiment companies to develop and market innovative plant-based alternatives, catering to the growing interest in diverse and customized vegan condiments. ## Related on Trend Hunter - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Vegan Breakfast Patties](https://www.trendhunter.com/trends/meatless-original-breakfast-patties.md) - [Protein-Rich Vegan Menus](https://www.trendhunter.com/trends/chopped-chickn.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Plant-Based Chicken Offerings](https://www.trendhunter.com/trends/fuddruckers.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md)