# Designer-Friendly Healthy Energy Drinks Virgil Abloh is Tapping into the Energy Beverage Market By Kalin Ned | Published 2018-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-energy-drinks1 References: [highsnobiety](https://www.highsnobiety.com/p/off-white-wild-moon-blue-magic-energy/) & [instagram](https://www.instagram.com/wildandthemoon/?utm_source=ig_embed&action=profilevisit) Virgil Abloh's OFF-WHITE is taking an unexpected turn from luxurious streetwear fashion and has began a productive collaboration with French food and juice restaurant 'Wild & the Moon' on two designer-backed healthy energy drinks. The flavors are cleverly dubbed 'Blue Magic' and 'Better than Botox.' Marketed to health-conscious people with a hectic lifestyle and an up-to-date fashion sense, the healthy energy drinks boast a design-driven packaging. Better than Botox is a non-pasturized juice that contains "calming ingredients" for skin complexion -- including aloe vera, mint leaves, apples, Swiss chard and cucumbers. Blue Magic, on the other hand, is advertised to fight free radicals with thyme flower and a type of [blue spirulina](https://www.trendhunter.com/trends/blue-aura-energy-shot) that is rich in protein, iron and betacarotene. Photo Credits: [Instagram](https://www.trendhunter.com/trends/sunmagic-juice-inspo) @wildandthemoon ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Designer-backed Healthy Beverages:** Collaborations between designers and food/beverage companies offer opportunities for disruptive innovation in packaging, ingredients, and brand messaging. - **Functional Beverages for Health-conscious Consumers:** The rise of health and wellness trends creates opportunities for functional beverage development that cater to the needs of busy people with active lifestyles. - **Innovative Juice Blends with Skin Health Benefits:** Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for functional juice development for consumers who prioritize skin health. ### Who This Affects Most - **Fashion and Apparel:** Collaborations between fashion and beverage companies offer opportunities to merge the fashion and wellness industries while creating new revenue streams. - **Food and Beverage:** The health and wellness trend provides opportunities for functional beverage development that caters to the needs and preferences of health-conscious consumers. - **Beauty and Skincare:** Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for the development of skincare and beauty products that support healthy skin from the inside out. ## Related on Trend Hunter - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Energizing Skincare Refreshments](https://www.trendhunter.com/trends/skinergy.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Vibrant Energy Drinks](https://www.trendhunter.com/trends/flrt.md)