# Sparkling Stimulant Drinks Feel's Healthy Energy Drinks Contain Natural Caffeine and Sugar By Laura McQuarrie | Published 2015-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-energy-drinks References: [dailytribune](http://www.dailytribune.com/health/20150309/royal-oak-based-nurish-brands-offers-feel-good-energy-drinks) & [feelenergy](http://www.feelenergy.com/products/raspberry-lemonade/) With flavors like Wild Berry, Raspberry Lemonade and Mango Passionfruit, Feel's [healthy energy drinks](https://www.trendhunter.com/trends/citrus-freeze) were developed to be energizing alternatives to soda, tea and coffee. The brand even goes so far as to call its products "anti-energy energy drinks," since they reject so much of what typical energy drinks contain. The beverages from [Nurish Brands](https://www.trendhunter.com/trends/strawberry-guava) are made with small traces of [natural caffeine and sugar](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar) from sources like Erythritol and cane sugar. Otherwise, the ingredient list is free of Taurine, sodium artificial flavors, colors and preservatives and comes packed with Vitamins A through E. Noting that about 90% of Americans drink coffee, this feel-good 15-calorie energy drink is far a healthier choice to make in the morning or afternoon when you're in need of a pick-me-up, without wanting a case of the jitters afterwards. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Energy Drinks:** Opportunity for developing more natural and healthier energy drinks that provide a pick-me-up without the negative side effects. - **Anti-energy Energy Drinks:** Opportunity to create energy drinks that reject the typical ingredients found in traditional energy drinks and offer a healthier alternative. - **Reduced Calorie Beverages:** Opportunity to develop low-calorie drinks that still provide an energizing boost without the added calories. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the development of healthier and more natural energy drinks to cater to health-conscious consumers. - **Functional Drinks Industry:** The functional drinks industry can capitalize on the trend of anti-energy energy drinks by creating innovative products that provide energy without the negative effects. - **Health and Wellness Industry:** The health and wellness industry can benefit from the demand for reduced calorie beverages that promote a healthier lifestyle. ## Related on Trend Hunter - [Strawberry Guava-Inspired Plant-Based Beverages](https://www.trendhunter.com/trends/strawberry-guava.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [6-Ingredient Energy Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy-drink.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md)