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# Exotic Superfood Bites
These Healthy Energy Balls from Roo' Bar Feature Interesting Flavors

By Laura McQuarrie | Published 2016-11-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-energy-ball
References: [roobar](http://www.roobar.com/products/rooball-mango)

Roo' Bar's line of healthy energy balls include exotic flavor blends such as Ashwagandha & Mango, Cherry & Acerola and Coconut & Guarana. These raw snacks feature nourishing superfood ingredients in a form that makes it easy to fuel up on the go.

Each energy ball comes with its own #RooMood that's linked to the ingredients it is powered by. For instance, the Coconut & Guarana organic raw energy ball is branded as #WakeUp, while the [protein-packed Cacao & Maca](https://www.trendhunter.com/trends/scotts-protein-balls-flavors) variety is described as #ReadyToPlay, as it is uplifting for both the mind and body.

These organic [energy ball snacks](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) offer the perfect fusion of [superfood ingredients, portability and performance](https://www.trendhunter.com/trends/superefood-protein-bar) for those who want to enjoy more than just the good taste of clean eating.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 23% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Exotic Flavor Blends:** Opportunity for creating unique and innovative flavor combinations in the healthy snacks market.
- **On-the-go Nutrition:** Demand for convenient, portable snacks that provide nourishment and energy for busy individuals.
- **Personalized Branding:** Potential to associate specific mood or energy benefits with different food products to enhance consumer connection.

### Sectors Adopting This

- **Healthy Snacks:** Creating new superfood-based snack options with interesting flavors and convenient packaging.
- **Food and Beverage:** Incorporating exotic superfood ingredients into a variety of food and beverage products.
- **Wellness and Fitness:** Developing personalized branding strategies that align with the specific benefits of wellness and fitness products.

## Related on Trend Hunter

- [Sweet-Inspired Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-1.md)
- [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md)
- [Refrigerated Protein Balls](https://www.trendhunter.com/trends/sphere-snacks.md)
- [Energizing Protein-Rich Snack Bites](https://www.trendhunter.com/trends/rxbar-protein-energy-bites.md)
- [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md)
- [Energizing Golfer Snacks](https://www.trendhunter.com/trends/bunchies.md)
- [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md)
- [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md)
- [Protein-Rich Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-caramel-choc-peanut-butter.md)
