# Mocktail Bar Pop-Ups Innocent's Brand Activation Promotes Healthy Drinking Habits By Jana Pijak | Published 2016-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-drinking References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-innocent-activates-coconut-water-emoji-powered-pop-up/brands/article/1359836) Opened last summer in Shoreditch, London, [Innocent's](https://www.trendhunter.com/trends/juicy-water) coconut water watering hole is a brand activation that was designed to promote healthy drinking habits. While summer is a time synonymous with patios and refreshing cocktails, it can also be a time that many adopt unhealthy eating and drinking habits -- something that the coconut water brand aimed to change. Building a wellness-themed [coconut water bar](https://www.trendhunter.com/trends/coconut-water-brand), Innocent invited visitors to sample naturally sourced and [refreshing mocktails](https://www.trendhunter.com/trends/pretty-hot-margarita) -- created by resident chef Anna Jones -- while indulging in beauty services like coconut oil hand massages while listening to live Caribbean music. Each menu item at the pop-up was water-based making it both refreshing and healthy to consume. In addition to promoting healthy drinking, this pop-up also targeted digital natives with an emoji-powered ordering system that required visitors to caption photos with emojis as a means of selecting their refreshment of choice. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Wellness-themed Pop-up Bars:** Creating pop-up bars centered around health and wellness can disrupt the traditional bar industry by offering customers a refreshing and healthy drinking experience. - **Naturally Sourced Mocktails:** Offering mocktails made from naturally sourced ingredients can disrupt the traditional cocktail industry by providing a healthier and more refreshing beverage option. - **Emoji-powered Ordering Systems:** Implementing emoji-powered ordering systems can disrupt the digital ordering industry by providing a fun and interactive way for customers to select their desired items. ### Where This Applies - **Beverage:** The beverage industry can embrace the trend of wellness-themed pop-up bars and naturally sourced mocktails to cater to health-conscious consumers. - **Hospitality:** The hospitality industry can capitalize on the trend of wellness-themed pop-up bars by incorporating health and wellness elements into their establishments. - **Technology:** The technology industry can tap into the trend of emoji-powered ordering systems by developing innovative digital ordering solutions that enhance customer experiences. ## Related on Trend Hunter - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md) - [Refreshing Tropical Mocktails](https://www.trendhunter.com/trends/mocktail-bar.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Wellness Tincture Mocktails](https://www.trendhunter.com/trends/tincture-mocktail.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Refreshing Non-Alcoholic Beverages](https://www.trendhunter.com/trends/mocktail-clubs.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md)