# Low-Fat Dog Treats Wagg's Healthy Dog Snacks Offer Reduced Fat from Lean Turkey By Laura McQuarrie | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-dog-snacks References: [waggfoods](http://www.waggfoods.com/dogs/wagg-low-fat-treats) Healthy dog snacks like Wagg's Low-Fat Treats for dogs are made with wheat, chicken, turkey, rice flour and a few added vitamins and minerals. L-carnitine is also an addition to these dog treats, which is beneficial for [weight control](https://www.trendhunter.com/trends/omni-leanpaws). The [lean oven-baked Turkey & Rice](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites) flavor boasts just 4% fat, without any added sugar or artificial colors or flavors. Wagg also offers a variety of specialty treats for puppies and training, as well as easily digestible [prebiotic treats for sensitive dogs](https://www.trendhunter.com/trends/chicken-squeeze-treats-for-dogs) and ones that encourage a healthy skin and coat. As many health-conscious consumers strive to eat cleaner foods, pet owners who fall under this category are also making an effort to pass on the benefits of healthy eating to their beloved companions as well. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Dog Treats:** As more pet owners prioritize their dogs' health, there is a growing demand for low-fat and nutritious dog treats. - **Reduced-fat Products:** Reduced-fat products like Wagg's Low-Fat Treats for dogs can potentially disrupt the pet food industry, especially for weight-conscious pet owners. - **Specialty Treats for Dogs:** With a variety of specialty dog treat options like prebiotic treats and treats for healthy skin and coat, there is an opportunity for companies to cater to specific dog health needs. ### Who This Affects Most - **Pet Food Industry:** With the growing demand for healthier and more specialized dog treats, the pet food industry has the opportunity to innovate and offer more options to health-conscious dog owners. - **Weight Loss Industry:** Low-fat and nutritious dog treats like Wagg's can potentially disrupt the weight loss industry for pets, where previously high-fat treats were often used as training rewards. - **Natural and Organic Food Industry:** As consumers look for cleaner and healthier food options for themselves and their pets, there is an opportunity for companies in the natural and organic food industry to create more pet-specific offerings. ## Related on Trend Hunter - [Festive Dog Food Formulas](https://www.trendhunter.com/trends/turkey-dog-food-recipe.md) - [Healthy Dog Treats Lines](https://www.trendhunter.com/trends/healthy-dog-treats1.md) - [High-Protein Dog Treats](https://www.trendhunter.com/trends/harringtons-meaty-treats.md) - [Freeze-Dried Cheese Treats](https://www.trendhunter.com/trends/freeze-dried-cheese-treats.md) - [Vet-Backed Dieting Treats](https://www.trendhunter.com/trends/calibra.md) - [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treat.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Dog-Friendly Smoked Meats](https://www.trendhunter.com/trends/meat-snacks-for-dogs.md) - [Jerky-Like Dog Biscuits](https://www.trendhunter.com/trends/meat-cravers.md)