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# Urban Kefir Cafes
Toronto's deKEFIR Offers an Artisanal and Healthy Dessert Menu

By Jana Pijak | Published 2016-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-dessert-menu
References: [dekefir](http://www.dekefir.ca/talk.html) & [facebook](https://www.facebook.com/deKEFIR)

Toronto's deKEFIR cafe offers a healthy dessert menu that includes [frozen yogurt-inspired soft serve](https://www.trendhunter.com/trends/wild-about-mixmi-froyo) and granola cups along with custom smoothie beverages. Are all made from [Kefir](https://www.trendhunter.com/trends/synbio-tech-krunchy-kefir) -- a popular yogurt alternative that is enriched with probiotics and other metabolism-boosting properties -- the menu items range from self-serve to pre-made options that are designed for urban professionals. The shop also prides itself on using natural and local ingredients, appealing to health-conscious Millennials who are looking to invest in a nutritious snack.

Located in the heart of Toronto's Downtown core, deKEFIR does not only offer a healthy dessert menu but is also home to pre-made lunch options like green bowls. Its frozen yogurt substitute is a kefir-based soft serve that is topped with a fruit medley of one's choice. While competing dessert cafes can feature artificially sweetened products, this Kefir shop opts for a natural sweetener, organic cane sugar that lightly flavors its signature menu items.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 40% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Healthy Dessert Menu:** Opportunity for other dessert cafes to offer a menu that caters to health-conscious consumers by incorporating alternative ingredients like Kefir.
- **Probiotic-rich Foods:** Potential for food and beverage industries to explore and develop products enriched with probiotics, capitalizing on the growing demand for gut health.
- **Natural and Local Ingredients:** Opportunity for restaurants and cafes to attract health-conscious Millennials by emphasizing the use of natural and locally-sourced ingredients in their menu offerings.

### Who This Affects Most

- **Dessert Cafe Industry:** Disruptive innovation opportunity to differentiate from competitors by focusing on health-conscious dessert options like Kefir-based treats.
- **Food and Beverage Industry:** Opportunity to create and market new probiotic-rich products that offer health benefits to consumers, tapping into the growing functional food market.
- **Restaurant Industry:** Potential for restaurants to attract health-conscious consumers by sourcing and promoting the use of natural and local ingredients in their menu offerings.

## Related on Trend Hunter

- [Soft-Pink Wellness Bars](https://www.trendhunter.com/trends/yorkville-village.md)
- [Health-Friendly Frozen Yogurts](https://www.trendhunter.com/trends/better-for-you-frozen-yogurt.md)
- [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md)
- [Dessert-Like Kefir Beverages](https://www.trendhunter.com/trends/low-fat-kefir.md)
- [Free-From NYC Frozen Desserts](https://www.trendhunter.com/trends/urban-dessert-lab.md)
- [Probiotic-Enriched Frozen Yogurts](https://www.trendhunter.com/trends/mixmi-froyo.md)
- [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md)
- [Vibrant QSR Offerings](https://www.trendhunter.com/trends/lemon-drop-smoothie.md)
- [Festive Kefir Products](https://www.trendhunter.com/trends/seasonal-lifeway-kefir.md)
