# Healthy Cupcakes The Brit & Co. Blog Shows How to Make Low-Fat Treats By Sarah Nazim | Published 2012-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-cupcakes-the-brit-co.-blog-shows-how-to-make-low-fat-treats References: [brit.co](http://www.brit.co/episodes/skinny-cupcakes-a-taste-test/) & [https](http://https//www.facebook.com/britmorin) The Brit & Co. blog is a lifestyle brand that is all about providing easy tips for everyday living. In this video Brit Morin shows how to make [low-fat cupcakes](https://www.trendhunter.com/trends/vegan-sugar-spice-cupcake) that you won't feel guilty about eating. With the ever growing concern for obesity, especially in the United States, it is important to build a healthy diet. However, this doesn't mean that one can't enjoy a treat every once in a while. In this video Morin substitutes the oil and eggs that are required in a boxed cake recipe with [Greek yogurt](https://www.trendhunter.com/trends/frozen-yogurt-cakes), diet soda and apple sauce. It turns out that these substitutes don't drastically alter the taste, making it just as enjoyable as the regular recipe. These recipe ideas from the Brit & Co. blog are a great way to maintain a healthy diet. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 42% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Baking:** Learning how to make low-fat treats and substituting traditional ingredients with healthier ones is a rising trend in baking. - **DIY Cooking Videos:** There is a trend towards individuals seeking out online resources for learning how to cook or bake, as seen in the Brit & Co. instructional video. - **Alternative Ingredients:** Using alternative ingredients, such as Greek yogurt and diet soda, is becoming more popular as people look for healthier baking options. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the opportunity to create and market healthier alternatives to traditional baked goods. - **Technology:** The trend towards seeking out online resources for learning how to cook or bake presents an opportunity for the technology industry to develop and improve online cooking instructional platforms. - **Fitness and Wellness:** The rise of healthy baking and alternative ingredients aligns with the overall trend towards prioritizing fitness and wellness, creating opportunities for companies in this industry to expand into healthy lifestyle products and services. ## Related on Trend Hunter - [Nutritionally Enhanced Desserts](https://www.trendhunter.com/trends/veggies-made-great1.md) - [Better-for-You Blueberry Donuts](https://www.trendhunter.com/trends/skinny-witch-donut.md) - [Protein Cake Mixes](https://www.trendhunter.com/trends/protein-cake-mixes.md) - [Keto-Friendly Mug Cakes](https://www.trendhunter.com/trends/microwavable-mug-cakes.md) - [Sugar-Free Baking Mixes](https://www.trendhunter.com/trends/sugarfree-cake-mix.md) - [Healthy Indulgent Treats](https://www.trendhunter.com/trends/singleserve-cake-cups.md) - [Moist Yogurt Baking Mixes](https://www.trendhunter.com/trends/dawn-yogurt-cake-mix.md) - [Lower-Calorie Baking Mixes](https://www.trendhunter.com/trends/halo-top-desserts.md) - [Celebratory Free-From Bakery Products](https://www.trendhunter.com/trends/oggs-treats.md)