# Ancient Grain Cookies Zema Madhouse Foods' Healthy Cookies are Made with Whole Grains By Laura McQuarrie | Published 2016-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-cookie References: [trndmonitor](https://trndmonitor.com/food-spotlight-zemas-madhouse-foods-introduces-ancient-whole-grain-cookies/) & [zemasfoods](http://zemasfoods.com/) Zemas Madhouse Foods is now expanding its range of ancient grain pancake, waffle, muffin and brownie baking mixes with boxes of pre-made whole-grain healthy cookies. In addition to coming in classic flavors like Double Chocolate and Chocolate Chip, the cookies also come in varieties like Sweet Potato Spice and Oatmeal Cranberry. Beyond the cookie category, a range of foods like cereals, bread and other snack products are being transformed with the use of wholesome ancient grains. For those consumers with more time on their hands and a love of being in the kitchen, Zemas Madhouse Foods also produces a [Chocolate Chip Cookie Mix](https://www.trendhunter.com/trends/base-cookies) that's powered by ingredients like teff, quinoa, millet, superseeds and unrefined palm sugar for sweetness. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Expansion of Ancient Grain Products:** The expansion of ancient grain products into various food categories presents opportunities for innovative product development using wholesome grains. - **Diversification of Healthy Cookie Flavors:** The diversification of healthy cookie flavors, such as Sweet Potato Spice and Oatmeal Cranberry, allows for creative combinations that appeal to health-conscious consumers. - **Transformation of Snack Foods with Ancient Grains:** The transformation of snack foods like cereals, bread, and other snacks using ancient grains offers potential for disruptive innovation in the snack industry. ### Industries Being Reshaped - **Food Manufacturing:** The food manufacturing industry can leverage the expansion of ancient grain products to develop new wholesome grain-based products. - **Health Food Industry:** The health food industry can capitalize on the diversification of healthy cookie flavors to create unique and appealing offerings for health-conscious consumers. - **Snack Food Industry:** The snack food industry has the opportunity to transform traditional snack products by incorporating ancient grains as a healthier alternative. ## Related on Trend Hunter - [Ancient Grain Tea Biscuits](https://www.trendhunter.com/trends/ancient-grain-tea-biscuits.md) - [Gut-Friendly Ancient Grain Biscuits](https://www.trendhunter.com/trends/amaranth-biscuits.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Better-for-You Biscotti](https://www.trendhunter.com/trends/grainfree-biscotti.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [100% Whole Grain Cookies](https://www.trendhunter.com/trends/thin-and-crispy-cookies.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Nourishing Nutrient-Dense Cookies](https://www.trendhunter.com/trends/ona-cookies.md)