# Protein Chocolate Calendars Musclefood's Advent Calendar Supports a Healthy Christmas Celebration By Laura McQuarrie | Published 2018-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-christmas References: [ok](https://www.ok.co.uk/lifestyle/1508456/musclefood-advent-calendar-protein-chocolate-december-how-much) & [musclefood](https://www.musclefood.com/musclefood-protein-advent-calendar.html) [Chocolate-filled advent calendars](https://www.trendhunter.com/trends/purdys-advent-calendars) are beloved by adults and kids alike and this year, Musclefood is putting a healthy Christmas spin on the traditional holiday product. The limited-edition Musclefood Protein Advent Calendar boasts 24 windows that are filled with luxurious chocolates that are packed with protein and naturally gluten-free. The [indulgent Christmas treats](https://www.trendhunter.com/trends/gourmet-chocolate-advent-calendars) are made with a base of Tumaco Colombian cocoa beans, coconut almond butter and super protein pea isolate so that health-conscious consumers can celebrate the season without upsetting their well-balanced lifestyle. Musclefood is only offering its unique advent calendar to 500 customers this holiday season and the product packaging reiterates its distinct health and wellness focus with festively colored text that reads "Merry Fitmas and a Happy New Rear." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-filled Advent Calendars:** Opportunity for companies to innovate in the advent calendar sector by offering products that cater to health-conscious consumers, such as protein-packed treats. - **Healthy Holiday Indulgences:** Disruptive innovation potential for the confectionery industry by creating delicious and indulgent holiday treats that are also healthy and cater to different dietary needs. - **Limited-edition and Exclusive Products:** Opportunity for businesses to create buzz and generate demand by offering limited-edition Advent calendars with unique features and packaging. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for healthy and alternative holiday treats, specifically in the advent calendar market. - **Health and Wellness:** The health and wellness industry can tap into the holiday market by creating products that promote a well-balanced lifestyle, such as protein-filled Advent calendars. - **Packaging and Design:** The packaging and design industry can offer innovative and festive solutions for Advent calendars, helping brands stand out and convey their unique selling points. ## Related on Trend Hunter - [Adult-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/assorted-truffles-advent-calendar.md) - [Mindful Advent Calendars](https://www.trendhunter.com/trends/playin-choc-advent-calendars.md) - [Probiotic Pet Advent Calendars](https://www.trendhunter.com/trends/pigs-in-blankets-dog-advent-calendar.md) - [Wellness Advent Calendars](https://www.trendhunter.com/trends/healf-advent-calendar.md) - [Vegan-Friendly Advent Calendars](https://www.trendhunter.com/trends/happi-advent-calendar.md) - [Eco-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/alter-eco-advent-calendar.md) - [Healthful Advent Calendars](https://www.trendhunter.com/trends/beauty-wellness-advent-calendar.md) - [Fan-Favorite Chocolate Advent Calendars](https://www.trendhunter.com/trends/hotel-chocolat-everything-advent-calendar.md) - [Oceanic Chocolate Advent Calendars](https://www.trendhunter.com/trends/guylian-advent-calendar.md)